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    The Basics of Instagram’s Branded Content

    There were 25 million business profiles on Instagram in 2017, which should have tripled by now!

    January 31, 2020

    Strategies for Title Tag Optimization in 2025

    With the end of 2019, a decade has gone. The beginning of the new year 2020 indicates it is time to check and rework on strategies, business plans, and much more. For SEO experts, it's all about analyzing and reworking on SEO trends and strategies for the days ahead.

    January 23, 2020

    BERT Algorithm and its Implications in SEM or Paid Search

    Google's latest algorithm update, BERT, was released on October 21, 2019. BERT aims to help Google understand natural language or in other words, the user searches much better.

    January 16, 2020

    How does Semantic Search Affect SEO in 2020?

    Google has been putting in great efforts in perfecting the search results for the ideal user experience from the very beginning. They ensure this with constant updates. 

    January 8, 2020

    How to Deal With Google Core Algorithm Update?

    Google Core Algorithm updates are a mystery to the common man, but strikes fear in the hearts of the SEO specialists! I remember my friend's worried look, an SEO expert, each time Google announces an update. 

    December 31, 2019

    7 reasons to include infographics in your content strategy.

    Over a decade ago, every company was using infographics as part of their marketing strategy. 'Boring' content was represented pictographically, making it easier to understand and appealing to the audience.

    December 19, 2019

    How to optimize your website for Voice Search?

    The year 2011 saw the great innovation, introducing Siri in iPhones, take the world by storm. Over the years technology has advanced with voice-activated digital assistants like Google Assistant, Amazon's Alexa, etc, vying for the top spot in the markets.

    December 13, 2019

    Is A/B Testing an Effective Tool in Digital Marketing?

    Marketers are always trying to optimize their campaign strategies to increase conversions and ROI. A/B testing allows marketers to test two variants of a web page, email, or even a headline against each other and measure the results. 

    December 9, 2019

    Low Website Traffic? Fix it now!

    When traffic for a website goes down, digital marketers skip a heartbeat. There could be a hundred reasons for the dip in traffic. It could be a change that needs immediate attention or could be an organic one like a Google algorithm update that would rectify itself in time.

    November 28, 2019

    How AI is Influencing Digital Marketing?

    Every marketer wishes or dreams to have all the effort and strategies put in would convert to solid leads. Countless hours spent pouring over data, analyzing, targeting, planning, sometimes misses the mark. 

    November 21, 2019
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