Consider this scenario: you have been diligently creating content for your blog, but you don’t see any significant growth in your traffic, engagement, and sales. Why?
Content marketing is one of the most effective strategies to bring in leads. The competition in content marketing is fierce with millions of blogs written in a month. As it becomes tougher by the day, the marketers have to up their game to stay ahead.
If your content marketing is not working, it could be that you are on the wrong track. Not to worry, it is common for marketers to make mistakes, but rectifying your strategy will help your business to flourish.
So, let’s have a look at a few mistakes in content marketing and how to fix them.
1. When Marketing is Centered on you
One of the primary aims in business is sales: to find leads, the selling, and the money, right?. Yes, but…..For that, you need to put out your brand for the target audience to know you, interact with you, and then become your customers. But branded content or endless talking about yourself or your products could turn into a put-off. Building a personal connection with your customers is what matters the most. “Only 42% of B2B marketers have conversations with customers as part of their audience research.” (CMI and Conductor)
The Fix: Research in-depth about your audience. What do they expect from you? What are their problems and how can your business help solve them? When you turn into a thought-leader, your content becomes the right kind of content rather than repetitive content.
2. Customize Content
Creating content which is based on general information about your industry will not deliver the quality content your audience needs. Customize your content with research and interaction with your customers.
The Fix: Do research and create buyer personas based on the data. Identify their problems and create topics based on these. Analyze your competitors’ topics that have the most engagement and include them also.
3. Not Utilizing Different Types of Content
Focusing on just your blogs for content marketing is a big no. With millions of people using social media, it is important to create content suited to these platforms too. People lose focus easily on the web. Social media channels will long text is not acceptable either. It is also important to share the right content on the right platform.
The Fix: Mixing the different forms of content like videos, GIFs, infographics, images, memes, animations, lists, etc, will ensure that users will interact with your content. Learn the various types of content used in each media. Just like Facebook is a good place to share social, educational and informational content, Twitter is a platform to share instant news or messages with the public.
4. Missing out on Evergreen Content
Evergreen content never becomes outdated and drives traffic even after a couple of years. You might have written blogs that have been forgotten. Rewriting them into evergreen content will bring in more traffic and also save you more time.
The Fix: Update old content with relevant information. Add in the changes that took place during the time with missing points and approaches.
These points are some of the very basic mistakes done by content marketers. Rectify them yourself or get your content reviewed by professional digital marketers to better your strategies for outstanding results in your business.