In the last couple of years, websites have gone through drastic changes. Websites that are static and crammed with words and ads have made way for websites with a lot of white space, trending web designs, and minimalistic features.
They now represent a huge part of your business online. Your website might be working just fine, but could be outdated in design and marketing strategies. One look at the homepage and your prospects will decide whether they need to stay on or move on to your competitor’s website. Let’s have a look at a couple of reasons why your website should be revamped. If you are uncertain about investing in a website revamp, do consider this:
- 38% of people will stop interacting with a website if the content or layout is unattractive. (Source: Adobe)
- 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. (Source: Marketing land)
The statistics could go on and on, but I think you get the idea.
So, let’s have a look.
1) User experience and Functionality – ‘The Queen’
The UX design or experience is the foundation of a really good website. Does the customer have to search hard or navigate himself through numerous clicks to reach the information he needs? Remember the three-click rule. Bad navigation, terrible content, huge loading time, and poor mobile-optimization are a few reasons your website needs a revamp.
2) SEO Audit
It’s good to begin the process with an SEO audit. Check its performance, your subdomains, and back link and see what is lacking, and what needs to stay. Improve your SEO for the best SERP. If you have a strong URL structure, add content to existing links to save the inbound ones.
3) Quality Content
The content on the website should be optimized from time to time. Check for keywords that are performing and replace those that don’t well at all. Put in necessary landing pages and marketing materials to capture more leads.
4) Mobile Responsive Sites
Mobiles or smartphones, as you know, rules the world. Google even has an algorithm (Mobilegeddon) that considers mobile-friendliness when ranking search results. So, make sure your sites are responsive to mobiles and other devices.
5) Give it to Professionals
Build or redesign your website for the future. Revamping your website now and then is a huge loss in terms of SEO, finance, and time. Don’t have a team of your own? Then, hand it over to the designers and digital marketers for a new look and marketing strategies.
6) Re-Align Website with Marketing Goals
Digital marketing and business goals are important and should go hand in hand at all times. Based on audience behavior, create strategies and business goals. Engage with the target audience and deliver content that they want.
7) Customer is King
Always take into consideration the complaints and issues that you receive from your customers. Implement these changes in the new design to increase the user experience. Some of the common issues are difficulty in navigation, lack of contact address at a vantage point, site loading issues, etc.
Now that you know the basic reasons for a revamp and have decided to do it, sit down with the experts who can direct you to take the next step. The changes made on your website will bring in just what you need: new leads and business growth.