What are keywords? Well, I’m sure by now, you must know about keywords or target keywords. They establish your market, access your competition for your product or service. How could keywords do all that?!
For starters, keywords are part of the big ball game called the SEO or Search Engine Optimization. The aim of SEO? To put businesses at the top of Google’s Search Engine Results Page for a specific keyword or keyword phrase. So, in other words, the right keywords could place your business at the very top. But it is not as easy task.
Let’s look at a few tips to help you get started.
1. Understand Your Market, Competition, and Products or Services
When looking for keywords for your business, avoid high-competition keywords. Say, you are in the real-estate business, a high competition keyword for you would be ‘homes’ with a search volume of 25,27,00,00,000 results! But if you could add a few more terms specific to your business, it helps. Like, you could add ‘homes with balcony’ and you would get a result of 21,10,00,000. Fine-tuning keywords to match your market, competition, and audience is of great importance.
2. Create Long-Tail Keywords
Long-tail keywords, with 3-5 words, phrases are extremely important as the searcher using this key phrase is closer to the buying stage in the purchase funnel. They are easier to rank for as they are not competitive and bring in solid leads.
3. Is Latent Semantic Indexing Important?
Yes! Google uses Latent Semantic indexing to understand how terms and content work together to create the big picture – making Google way smarter than before. A page should not only talk about the product or service, but it should also have content with the related terms.
4. Add Location-Based Keywords
When you add a location to the main keyword, your keyword becomes unique and works miracles for Local SEO.
5. Look at Your Competitors
Find out all the keywords used by your competitors and see how they fare. Take the most important ones and use them in your content strategy.
6. Use Keyword Tools Especially the Google Keyword Planner
Besides the Google keyword planner, there is a couple of other places where you can search for keywords. They are the Wikipedia Stats, Google Webmaster ranking terms, Google trends, UberSuggest are a few keywords that will help you rank.
A complete study and research of keywords will help you understand how to frame long-tail keywords. Keywords are not going anywhere, they are an integral part of Google’s ‘digital system’. So, put in your investments and time to build a good keyword structure to rank your business. Don’t have time? Call us!