Millions of content are churned out every minute. How do you create content that stands out of the competition? And let your voice be heard? Well, follow a few tips to bring in dramatic changes to the way you produce your content.
Google no longer tolerates poor quality content. They have raised the stakes by awarding high rankings for companies that produce good quality content which focuses on the searcher’s intent, making it highly valuable.
1. Educate or Solve your Visitor’s Questions
The primary step before writing content is to understand your audience.
- Who are they?
- What do they want?
- What are they looking for? Their problems?
When your content takes the effort to solve the searcher’s questions by providing them with the right answers, your content becomes valuable. Research and understand your audience and their needs. Find keywords related to your business and audience intent. Armed with this information, create topics that are meaningful and engaging for the visitors.
2. Intelligent Writing or Readability
When visitors enter your website, the content and the overall elements should be so engaging that they stay on. The more time someone spends on your pages, the more you score in Google’s good books. All types of content should be conveyed in an easy to understand form to make it readable. And readable content will have more traffic, with your audience spending more time on the pages.
3. Long-form Content with Depth and Value
Long-form content is what brings in more value as they share in-depth knowledge on a subject matter with the audience. Good quality sites are ranked higher by Google. Sites with poor content suffer from less or no traffic at all. Long-form content including guides, with 1500 words or more and unique is the preferred format for Google.
4. Improve Page Speed
In today’s scenario, no one likes to wait for a page to load for more than 20 seconds or less. Use Google’s PageSpeed Insights to see how fast your website loads on a desktop or a mobile. So, optimize your pages to load your content and pages super fast.
5. Featured Snippets
Google’s featured snippets are a prized possession. These are search results in a box selected by Google and displayed above the organic results and ads. It aims to give the very best answer to a user’s question. Snippets also earn the coveted position of being at the very top of the page, earning more traffic. If your content answers a question perfectly, you could get featured in the snippets.
6. Visually Appealing Images
Studies have revealed that articles with suitable images have more visits than those without images. The images have to be relevant to the content given with good design and high-quality.
Google’s motto ‘Content is King’, highlights the importance of quality content. By posting articles consistently that answers the user’s intent, it will boost your SEO and build your reputation as an expert or authority in content. Struggling with bad website content or poor articles? We can help you with good content for more traffic.