PPC campaigns begin with clear cut goals and strategies that bring in instant traffic, leads and customers to your website or landing page. The campaign objectives have to be clearly defined and tied to the eventual business objectives.
On fixing the achievable goals with a timeline, we move onto the next important step– traffic generation. When PPC campaigns are done right, the ads ensure targeted traffic which eventually convert into business leads.
With the initial steps in place, the next major move is to set up a sensible budget. Many factors such as how much is needed for the clicks on the website and the range when estimating cost per clicks prices are to be considered.
Keyword research is an important and time-consuming process which is the foundation to the entire PPC campaign. The success of the campaign lies in the combination of high, low, medium keywords and long-tail keywords. Long-tail keywords or phrases are very specific to your products or services and when searched for, indicate that the customer is intent on buying exactly what he is looking for.
Another important criterion for a very effective PPC campaign depends on a major factor – writing successful ad copies or text ads. Ads that are well-written help you to reach your potential customers. Our copywriting experts create skilful PPC copy ads that reach the right users at the right time.
We assist companies to market their business using paid advertisements to appear on search engine results pages. Search Engine Marketing is the most effective way to promote your services and products. If you haven’t added SEM as part of your marketing strategies, then you are losing out big time!
Businesses have lots of options when it comes to online marketing and advertising. Even though companies do rely heavily on search optimization, statistics prove that the majority of businesses have invested their digital marketing budgets in PPC campaigns.