How Creative 1st Social Media Strategy Increased Reach and Engagement
18K followers' growth in just 2 months with 3.9-million-reel reach through consistent engagement-focused campaigns.
Our client is a brand in the agricultural innovation and food-processing industry who focuses on developing advanced solutions for Neera extraction and sustainable farming practices. By combining traditional agricultural methods with modern automation technology in their products, they plan to improve productivity, hygiene, and efficiency for farmers and producers.
Issues Faced by the client
- Low market exposure
- Low sales
- Low social media engagement
Challenges we Faced
- The Instagram account was not active.
- The uploaded videos did not get a good reach.
- The account was not popular also only 93 Followers.
The Strategy Behind the Success
Our main focus was to make the profile active by posting consistently and to bring better reach to the page. Thus, we started by conducting a social media analysis to identify peak audience activity times. Based on this analysis report, we planned and scheduled content strategically. We used engagement-focused content strategies in addition to posting consistently to increase user traffic and enhance page performance. In this way, we intended to bring in more reach and engagement to the page together keeping the account more active.
The Success We Built
The client niche was relatively an unfamiliar category. However, our creative-first approach helped the client improve their online presence. We created multiple creative types and pushed them through various social media platforms. As a result, we witnessed a tremendous increase in their Instagram followers, leading them to grow from 93 followers to 18k followers in just 2 months. Every video we posted received much attention achieving the highest reach of 3.9 million views. The average watch time for the reels improved 491%, making our client familiar among the audience.
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