Employing Strategic SEO to Grow a Commercial Cleaning Company
3X growth in organic clicks and significant improvement in impressions through technical SEO, content restructuring, and targeted keyword strategy.
Our client is a New Zealand–based commercial cleaning company offering professional and high-quality industry-specific cleaning solutions, including deep cleaning, meth decontamination, and workplace hygiene services. They operate across multiple locations in New Zealand. Their services focus on people or businesses looking for reliable, compliant, and high-quality cleaning solutions.
Issues Faced by the client
- Low website performance on both desktop and mobile
- Low organic website traffic
- Poor visibility in search results
Challenges we Faced
- Thin and low-quality content on main pages
- Thin and low-quality content on main pages
- Poor website speed and user experience
Our Strategy for Success
At first, we conducted a study about website performance through a detailed technical SEO audit to identify performance. An in-depth competitor analysis was conducted to measure visibility gaps on the client's website. Once we identified the key areas that require improvement, we implemented our strategies to enhance both the website structure and its online performance.
Our primary focus was to improve website speed on multiple devices. We restructured the website content, using quality content and adding suitable and relevant keywords, making the content easily accessible and comprehensible for the audience.
The Impact We Delivered
Using suitable tactics, we improved their online visibility on Google across various locations in New Zealand. As a result, more people were able to find their services when searching online. The website began receiving more visitors, and users spent more time exploring the pages. Overall website performance also improved, making it easier for people to browse and understand the services offered.
With better online presence and improved user experience, they saw steady growth in website traffic and built stronger trust with potential customers, helping generate more genuine business enquiries through organic search.
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