Strategies for Title Tag Optimization in 2020
January 23, 2020
With the end of 2019, a decade has gone. The beginning of the new year 2020 indicates it is time to check and rework on strategies, business plans, and much more. For SEO experts, it’s all about analyzing and reworking on SEO trends and strategies for the days ahead.
In SEO, title tags are the most important element and play a huge role in on-page SEO. To gain more business and customers, you have to ensure proper implementation of title tags on your website.
What are the new trends or strategies for SEO in 2020?
Title tags still ‘help a lot’ with rankings (Google).
What are the title tags?
Meta titles or title tags are HTML elements that tell both the search engines and the users about the contents of the page. They are displayed as clickable headlines and are important for SEO and social sharing.
Important tips: Keep the title length under the 70 character limit and add your primary keyword in the title.
Let’s have a look at how we can optimize the title tags for more benefits.
1. Understand the Webpage’s context
It is very important to know where the pages are placed in the overall hierarchy of the website before optimizing the title tag. There are a lot of pages on a website and each page is very different from one another. This makes it essential to know how to map the site with the appropriate pages and as you go to the inner pages, it should be specific and detailed in the tags.
2. Importance of Content and Title Tags
Ensure that the topic of a page is reflected in the title tag. The topic and important keywords used in the body should also be added to the meta description, image alt attribute, etc. It is good to add words on the page to your title tags.
3. Create Unique Tags
Duplicate tags are a big no.
Google Search Console and Bing Webmaster Tools report will highlight the duplicate tags if you have them. If that is the case, search engines will ignore the title tag and add other content from the page. Search engines find numerous pages with the same tag useless. Seek out duplicate tags with the search engine tools along with on-page auditors and crawling tools and substitute them with customized title tags.
4. Add Search-Intent Keywords
It is essential to know the needs and the search patterns of your audience. There are times when the question you asked doesn’t turn up with the right answers at the top of the search results.
Don’t skip keyword research, and finding out the words and phrases used by searchers is crucial for title tag optimization. Figure out the search intent and tune your content accordingly.
5. Title Tags as Call-to-Actions
The title tag is the first thing that your eyes fall on while scanning the search results. It is displayed as a blue clickable link with a prominent message which should inspire the searcher’s decision to click on your link or to move on. The link has to match the intent of the user to earn a click and so, it requires a lot of thought and tweaking till made perfect.
Ponder well on the page, its content, and the outcome to be achieved. Don’t add too many business goals onto one page and remember to get all the important keywords and phrases in it.
A title tag could be considered as the first touchpoint to your website and brand. Put in the time and effort to create good and effective tags as part of your SEO plans. Well, you know who to call if you get stuck with SEO optimization!