How to Track a Specific Page in GA4
Understanding how your pages perform is key to improving user experience and driving more conversions for your business. As a leading digital marketing agency in Kerala, we value the importance of measuring exactly which pages attract most worth. This is where GA4 or Google Analytics 4 comes into play. GA4, the latest version of Google Analytics, tracks user behaviour much differently than the older Universal Analytics, and is yet simple, and easy to follow. In this blog, we’ll guide you through the steps to on how to track a page in GA4.
What Does “Tracking a Specific Page” Mean?
GA4 page tracking simply means to monitor or watch over the activities of users visiting a particular URL. For instance, it is useful if you wish to find out how many people visited your “Contact Us” page, or which of your blog posts have been viewed the most, during the previous month. It also helps with the following elements:
1. Measuring the performance of your content
2. Understanding what creates conversions
3. Optimizing your SEO and marketing strategies
While availing SEO services, you can use this data to alter and adjust keyword targeting, or even to improve page content.
How GA4 Tracks Pages Differently
Tracking in Universal Analytics, the older version, was based largely on the number of views on a page. On the contrary, GA4 uses a model that is event-based, while also recording pageviews as a specific type of event called “page_view”, which offers more flexibility. Instead of focusing solely on pageviews, you can now to get a more detailed record of interactions like scroll depth, clicks, and engagement time, all within GA4.
Step-by-Step Guide: Tracking a Specific Page in GA4
1. Step 1: The first step to track a specific page in GA4 is to log in to Google Analytics to access your GA4 property.
2. Step 2: Navigate to Reports > Engagement > Pages and Screens. This will show you a detailed list of pages that people have visited. It also displays metrics like Average Engagement Time (average time spent by users actively interacting with the page), Bounce Rate (the percentage of people leaving single-page sessions without further interactions), Click-Through Rate or CTR (percentage of people who clicked on a link or ad upon seeing it), Exit Rate (percentage of people leaving your site from a specific page), etc.
3. Step 3: To find specific pages, use filters by clicking the filter icon. Choose “Page path and screen class” or “Page title” as your filter type. This helps to emphasise focus on the particular page you want to track.
4. Step 4 (optional): If you’re looking for a more detailed report, go to the Explore section and choose “Free Form”. Add “page_path” as a dimension and add metrics like Views, Conversions, or Average Engagement Time, to dig deeper into user behaviours on specific pages.
Other than this simple method, you can also set up a custom event, for advanced tracking when you want to go beyond pageviews. For example, you may want to prompt a particular event every time a visitor views a page with high value. In order to do so, go to Admin > Events > Create Event, and click on Create. Then, name your event accordingly (such as “view_contact_page”) and set conditions (such as event_name equals page_view and page_location contains /contact-us). Finally, save and publish it to track your custom event in reports.
Pro Tip: Use Google Tag Manager
Once you’ve understood the basics of how to track a page in GA4, consider advanced tracking with Google Tag Manager. With Google Tag Manager, a powerful tool for advanced users, you can create custom events without having to manually alter your site’s code. For instance, you can do so by creating a trigger in GTM for page path and linking it to a tag that sends a custom event directly to GA4. This is helpful specifically for tracking the steps of conversion or stages of the marketing funnel.
Common Mistakes to Avoid
While it may seem easy to follow steps and track the required pages using GA4, it is as easy to miss out on simple aspects that may seem insignificant. So, here’s what you should do to avoid a few commonly made mistakes related to GA4:
Thoroughly understand the difference between page path and page title
The URL of the particular page is known as the page path, whereas what the user sees in the browser tab is referred to as the page title. These are often confused, leading to misinterpreted reports.
Remember to publish a new event in GA4
In order to track a specific page in GA4, a new event being created isn’t enough. It is important to publish it and mark it as a conversion whenever applicable. This step is crucial for the reflection of valuable user actions.
Use the right filters and avoid missing data
It is vital to ensure the right number of filters, while also using the right conditions to view important insights. You may also test filters carefully using tools, to make sure you’re retrieving the right data.
Conclusion
GA4 page tracking is a powerful method that transcends just pageviews. Make complete use of its features by taking time to explore all the options like Audience Segments, Event Customizations, Explorations etc. You may even bookmark or save your setup steps for future reference. When in need, feel free to seek help from digital marketing agencies for professional guidance and insights.
Here, at Dinero Tech Labs, our team is dedicated to help grow your business while making the most out of platforms like GA4 to produce actionable reporting. Reach out to us at Dinero Tech Labs, for expert support in building data driven strategies, along with the best SEO services in Kochi, and experience the growth yourself.
Anuja Benny
Anuja is a skilled content writer with 4 years of experience crafting engaging and impactful content. She has a knack for delivering clear and audience-focused writing through blogs, articles, copies, technical writing, case studies, and so on. With a keen eye for detail, she is dedicated to delivering high-quality content to connect with the right audience.
