2018 has seen many advancements to the digital marketing world, and technology is showing no signs of slowing down in 2019. The digital landscape is progressing at a rapid pace — and businesses need to stay on top of these latest trends and strategies to find success in 2019.
Major four digital marketing strategies are:
- Voice Search
- Chat Bots
- Live Video Content
- Mobile Marketing
Advances in smart speakers and voice listening dialog systems are evolving the way we optimize search results. Products like Alexa, Cortana, and other search engine voice recognition options are changing the SEO landscape, so businesses need to focus optimization efforts towards voice queries.
When someone searches for something, the search engine brings up the most relevant link, some of which are paid for ads. If you have killer SEO, you can get your site closer to the top.
How are voice search results different from text search?
- The amount of words in the search query and word usage: text searches average 1-3 words per search, voice queries average 7+ words. Businesses will have to adjust keyword usage in both paid and organic search as a result.
- When people voice search, they usually do so in the form of a question: “Where is the closest ATM?” “What is the best pizza restaurant in Kochi?” It will be important to phrase your keywords in the form of questions for content in 2019 in order to rank for voice searches.
Google is the most commonly used search engine, whereas it is found that voice search systems prefer using Bing as their search engine, which is probably going to be a challenge for SEO, as businesses will have to focus more on optimizing for both Google and Bing’s algorithms.
It is predicted that in 2020, 50% of search will be voice — so it’s important to start focusing on voice in 2019 to stay ahead of the game.
Chatbots are evolving the customer service industry — bots can now answer simple customer inquiries with efficient response time and 24/7 accessibility. By 2020 85% of customer interactions are predicted to be dealt with by chatbots. It has become apparent that chatbots are a great way for companies to cut customer service labor costs. What is not as apparent however, is the Artificial Intelligence’s ability to collect data on your website visitors, generate leads, or collect consumer insights on your product or services. Chatbots can also help with SEO, as they cause users to spend more time on your site to chat and use them as a guide to navigate your website and products. Chatbots are improving in functionality at a rapid rate and will play a big role in digital marketing strategies in 2019.
LIVE VIDEO CONTENT
Social media live video sharing has been growing in popularity throughout 2018 and shows no signs of stopping its growth in 2019. Current research indicates that 80% of viewers prefer viewing live video streams to reading a blog, and 82% prefer live video to a social media post. Live video streaming increases engagement and has a longer average view time than standard video.
Live video provides the opportunity to communicate and engage with your audience in real time and offers new opportunities to preview and promote live events, answer questions in real time to a large engaged audience, and serve as a revenue-generating platform for live content that viewers are willing to pay to watch. Live video streaming is definitely something to add to your marketing strategy in 2019.
And the last one is a no-brainer. Here are a list few facts about mobile marketing that you would have already heard.
- More than 1.2 billion people worldwide use mobile
- Users spend an average of 2.8 hours on mobile daily compared to 2.4 hours on desktop
- 80% of social media time is spent on mobile
- 88% of users who search for a local business on mobile visit it within 24 hours
- 89% of mobile usage is spent on apps
The first statistic alone emphasizes the importance of mobile advertising. With so many people using mobile and having access to the internet almost anywhere they go, the importance of mobile marketing is evident. That’s why firms are putting such an emphasis on their mobile marketing campaigns and that’s why digital marketers should be adopting a mobile marketing strategy for their brand too.