Digital MarketingSearch Engine MarketingSEO BERT Algorithm and its Implications in SEM or Paid Search Google’s latest algorithm update, BERT, was released on October 21, 2019. BERT aims to help Google understand natural language or in other words, the user searches much better. BERT is expected to affect one out of every ten search queries. It ... Dinero January 16, 2020
Digital MarketingSearch Engine Marketing How to Improve Your PPC Campaigns Picture this scenario: You have created a marketing plan to get more online leads for each quarter. You started a PPC campaign and despite all the hard work and strategizing, your campaigns don’t seem to improve. Rather, the graph of success se... Dinero October 17, 2019
