Website Revamps, How to Improve SEO, Retain Ranking

Each day the internet comes up with new changes and it is quite sure necessary that you remain updated to stand through the tide. A timely revamp of your website is hence the key in keeping your business live. But revamping a website is much similar to moving your office space to a new destination. You should ensure that all your client backups follow you to the new place. When it comes to website, your goodwill, reputation and reachability by far depends on your search engine ranks.

So it’s ideal to keep your SEO intact, before you revamp your website. Here are some tips which you should never forget while you start thinking about a new design:

Start it separately

As mentioned, what would be the situation if you demolish your existing office space for renovation? Nothing but your customers will go crazy and frustrated and alas you may lose a huge business. The same case goes in this scenario as well. Revamping a live site is the biggest blunder you can commit. This will leave your visitors mad and pull your SEO rankings down. Hence the first step is to redesign a website separately and later get the old one redirected to the new space

Back Up

Yes it’s the keyword!  The best idea to not lose your SEO rankings is to keep the back up of all information you have in the existing website. Keep track of the game changing factors of your present strategies. It may include keywords, the pages that rank the best, and the pages that bring in most traffic, the organic search stimulators and so on. This will help in building the platform stronger within the new design.

301 redirects

301 redirects is your saviour in revamping a website. This is mandatory while linking the old website to new one. Ensure that every URL remains in position and are not broken, unless it is for some good. Each page of the old website should be redirected to its new counterpart. This will keep you safe, in the crawling. This is a great strategy in keeping off from losing your backlinks which helped you reach the position you enjoy today. Try changing the backlinks with new website links wherever possible.

Match the design

SEO is not only about bringing traffic to your website, but converting that traffic into potential customers. This is one major reason that UX experience has a gained a heavy weightage in any activities associated to digital marketing. Similarity with the website features is a comfort zone for regular visitors. Make sure they don’t lose that comfort zone with your new design. This can affect your SEO efforts adversely.

Once it is live

Keeping all these factors, you can preserve your SEO and come with a fresh look and feel. But this is the time; you should be very vigilant about your moves. Keep an eye on your bounce rates. If that is higher than your common track, there is something, which your clients are not feeling comfortable in your new design. Monitor each little change as if you are beginning with a fresh SEO project.

Shifting to a new design and the changes are a bit hectic. But these tips can help you make the process easier. The key note, plan well, execute well and monitor well and its sure you will continue to perform well!!

UI and UX Designs – All You Should Learn

All these acronyms that one gets to hear in this digital world; it can get a little overwhelming. AI/UI/UX/SERP and much more! Well, let’s not get into too much, however it is essential to learn about UI/UX designs which is the most discussed topics of the day.

Difference between UI and UX

UI design refers to the User Interface Design whereas the UX design stands for User Experience Design. When we talk about a product, both these elements are important and work in correlation. However, the roles they play are pretty different. UX design is more into the technical and analytical side, whereas the UI design is nearer to the graphic design.

UX design is basically the method of increasing the satisfaction of the customer by making improvements in the product and thus the interaction. Hence it relates to the content, interactivity and functionalities of a mobile app or a website.

UI is responsible for the conveyance of a product’s research/development into a responsive and attractive experience for the users. The UI stands for the user experience as far as the functionalities go.

Significance of UI and UX

When we talk about a website project or maybe a mobile app, we always stress on the user and his/her experience or the UX. This being said, we also need to give attention to the User interface or the UI as this is what will ultimately lead to the complete user experience.

The combination of the UI and UX is different, but if they are used appropriately, they are the base of any good design.

For all the tech savvy customers out there, a great website design is an absolute must. Any brand needs to have a good online presence as well as mobile reach. Think of it this way, if the payment screen takes too long to load or cannot be easily navigated (UX); or if the app looks too old (UI) then the customer may not buy the product at all. Good UI will make sure that the minute details like graphics, font etc are taken care of and create an interface which will bring in traffic. UX will be like a bridge between the UI as well as the target.

Hence, they both need to go hand in hand for effective digital marketing.

Significance of Content and Design in Web Design

Imagine that you steps in to an office for discussing about a product or service you require. The office is so clumsy with a lot of unnecessary stuff; your first impression is spoilt right? You start to speak with an executive over there, he starts beating around the bush and speaks about many things around the world instead of speaking to the point you require, what would you feel? Any person on the first hand will feel that this is certainly not the right place. No matter what expertise they have, how good they advertise clients will run off from such a scenario.

This is the same case with a perfect design and proper content in any website. Your website is your online identity. It is the face of your brand, it is your office space and it is where your prospective clients judge your business. Hence is it quintessential to keep it the best in order to reap business from online arena.

There are quite many techniques like SEO and SMO which can drive the exact traffic into your website. A proper optimization will keep your place firm the first SERP and social media engagement will add to your popularity, which in turn will enroute all your customers to the targeted website.

Now comes the requirement for turning them into your recurring clients. The first and foremost step is to have a perfect website.

Keep it simple yet elegant

The web design is the key factor that catches the attention of your clients. Choose a design that suits your business pattern. Don’t over stuff elements. Keep it simple, clean and elegant. Highlight the areas of you expertise. Make it user friendly. The customers should be able to find out their targets search easily. It should be quick to access and easily navigable. You should be careful from choosing the interface to a colour combination to even the placement of right images.

Crisp yet informative content

Next to the design stand eth position of your content. There is no meaning in writing essays as web content. No one has time to read stories. Convey the point with proper words in style. Ensure that each information you need to deliver to your clients in described in few words. The content should be placed in such a way that your targeted customer should feel it is the deal in the first read.

It is not often easy to do this, unless this is catered by creative efficient professionals in that field hence make sure you trust a proper source in getting your web design and content done. Keep your website clean and creative to bag your business.