The Game Changing Google Local Listing Techniques

Technology has developed so far, that in these days you cannot establish your business convincingly without creating a proper online reputation.  One of the easiest or the basic step to make you visible in the web world is Google local listing.

As you know, companies no longer go out canvas in their customers. This is a customer-centric world and their power is at the tip of their fingers. Today, all you got to do is provide efficient service and products, so that the customers can find you. Google local listing opens the best way to stay visible. After signing up for this, your name and details will automatically come up, whenever a customer is in need. Google business listing is integrated with Google Maps and other Google products. Listing your business is as easy as filling up a form; however mere listing might not help you. Optimization is the key to helping you derive the required result.

As anyone is aware the online world is huge and deep, among trillions of search results bringing your listing to the vicinity of your potential clients is not an easy job. Nowadays, only the top three results are being shown on the search result page. Above this organic result, Google shows paid ads. It means that the competition and hardships are immense; just like the opportunity. However getting the task done is not impossible; all you need is to take the right step.

Listing all your business locations and product details, along with contact information is basic. You can stand out by providing captivating images of your products and services which will generate maximum interest from a customer. You can also amplify the rate of conversions through carefully crafted catch phrases.

You can also encourage users to provide credible reviews regarding your service. This will add more authenticity to your claims. It is always advisable to take up an advice or support from an expert in digital marketing to help you optimize your listing and make yourself visible in the first pages. Once you lock your position there review your listing and verify it officially, for creating a persona of credibility and maintain your rank in the listing. Remember this is a great way towards fame and future prosperity and reputation. So what are you waiting for make your local listing today!!

How to create a facebook business page?

In this new era of digital world, the scope of online marketing is huge, and social media has become one of the major factors behind this success. From sharing your lame thoughts to social revolutions, social media is no more an arena of time pass. Facebook, which has more than one billion daily users is a big platform for this successful online business and marketing.

Okay, so knowing all these facts you’re here to be a part of this success. Right now you are in a situation where you think you need a facebook page for your business; well, you wouldn’t be here reading this otherwise. So let’s get started.

It’s easy and only takes 8 simple steps to get this done.

Step 1: Sign Up

  • For this first, you have to login facebook.com and click “create page” in the top right-hand corner.
  • Once you click “create page” you’ll be asked to choose the type of business page you’re planning to make. There are many options such as Business or brand, Company or organization, product or brand, artist brand or public figure etc. You’re advised to opt for business or brand if you are product or service.
  • Click business or brand and get started. Next, you must add a name to your page. After adding name and subcategory click “continue” to next step.

   

Step 2: Add pictures

Next, you’ll have to upload a profile picture and cover image for the facebook page.

  • It is very important to choose an eye-catching profile picture for the page as it can create a good impression on your customers from the very beginning itself.
  • The same tip goes with the cover image too. Keep in mind that the profile image you upload, accompanies your business name in search results and when you interact with users, and also appears on the top left of your Facebook Page.
  • If you’re a big brand, using your logo is probably a safe way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, maybe a well-shot image of your signature offering is what will allow a potential follower or customer to make the connection immediately.
  • On your facebook page your profile image appears to be in square shape, but in your post and ads profile image appears in a circle shape, hence do not put any important pieces of information such as logo or URL etc in the corner of your image.
  • An idea profile photo size is 360 x 360 pixels, but the Facebook profile picture must be at least 180 x 180 pixels
  • Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile.
  • Once profile and cover is set, click upload.

Step 3: Explore your new page

Yaaas..! So here is your business Facebook page alive. But wait, before you run to post things, there are few more stuff you have to be aware of. Your Facebook page has got many features, try out all the features and make the best use of it. We will show you a few features and how does it work.

Step 4: Add a short description

So this is the place where you should tell the people what your business or product is all about.

Add a short description of your product, be brief and don’t elaborate stuff, it should just be a couple of sentences with a maximum of 155 characters.

Step 5: Create your username

Your username also called your vanity URL, is how you’ll tell people where to find you on Facebook.

  • Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
  • Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on facebook and facebook messenger.
  • Click OK to continue filling in your Facebook for business Page details.
  • Keep in mind that at 1st your page username will be visible to the public in some random numbers, and once when you cross 25 followers in your facebook page you can customize the username as you wish.

Step 6: About your page

It’s obvious to keep stuff for later, in an eager to update post live on your facebook page, you wouldn’t bother to skip filling detailed information. But you must understand that it is very important to fill all the detailed information about your product or services on the page for a better knowledge about the same for the customers. As Facebook is often the very first place a customer goes to get information about you, hence having it all there is extremely important.

  • To get started, click About in the left-hand menu of your Facebook page. From this screen, you can add or edit your specific business details, like your start date, contact information, and other social accounts.
  • Depending on your type of business, you may be able to add specific details like a menu or information about your price range etc. This is also the screen where you can add a longer description of your business.
  • Click “Add story” on the right side of the Page to provide a detailed description of what your business offers customers and why they should like or follow your page. There is no text limit for this description.

When you are finished click save changes.

Step 7: Create your first post

Before you start inviting people to like the facebook page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.

You could also create a more specific type of post, like an event or product offer—just click through the tabs at the top of the status box to bring up all the options.

Make sure whatever you post on your feed should spread an informative message and value to your potential customers which helps to get good lead and traffic to your business.

Step 8: Start socializing

Now your facebook business page is ready for socializing. Invite family and friends to like the Page. Use your other channels, like your website and Twitter, to promote it.

  • Add “follow us” logos on your promotional materials and/or email signature. If you’re comfortable with it, you can even ask your customers to review you on Facebook, too.

 

WHAT ARE THE DIGITAL MARKETING STRATEGIES FOR 2019?

2018 has seen many advancements to the digital marketing world, and technology is showing no signs of slowing down in 2019. The digital landscape is progressing at a rapid pace — and businesses need to stay on top of these latest trends and strategies to find success in 2019.

Major four digital marketing strategies are:

  1. Voice Search
  2. Chat Bots
  3. Live Video Content
  4. Mobile Marketing

VOICE SEARCH

Advances in smart speakers and voice listening dialog systems are evolving the way we optimize search results. Products like Alexa, Cortana, and other search engine voice recognition options are changing the SEO landscape, so businesses need to focus optimization efforts towards voice queries.

When someone searches for something, the search engine brings up the most relevant link, some of which are paid for ads. If you have killer SEO, you can get your site closer to the top.

How are voice search results different from text search?

  • The amount of words in the search query and word usage: text searches average 1-3 words per search, voice queries average 7+ words. Businesses will have to adjust keyword usage in both paid and organic search as a result.
  • When people voice search, they usually do so in the form of a question: “Where is the closest ATM?” “What is the best pizza restaurant in Kochi?” It will be important to phrase your keywords in the form of questions for content in 2019 in order to rank for voice searches.

Google is the most commonly used search engine, whereas it is found that voice search systems prefer using Bing as their search engine, which is probably going to be a challenge for SEO, as businesses will have to focus more on optimizing for both Google and Bing’s algorithms.

It is predicted that in 2020, 50% of search will be voice — so it’s important to start focusing on voice in 2019 to stay ahead of the game.

CHATBOTS

Chatbots are evolving the customer service industry — bots can now answer simple customer inquiries with efficient response time and 24/7 accessibility. By 2020 85% of customer interactions are predicted to be dealt with by chatbots. It has become apparent that chatbots are a great way for companies to cut customer service labor costs. What is not as apparent however, is the Artificial Intelligence’s ability to collect data on your website visitors, generate leads, or collect consumer insights on your product or services. Chatbots can also help with SEO, as they cause users to spend more time on your site to chat and use them as a guide to navigate your website and products. Chatbots are improving in functionality at a rapid rate and will play a big role in digital marketing strategies in 2019.

LIVE VIDEO CONTENT

Social media live video sharing has been growing in popularity throughout 2018 and shows no signs of stopping its growth in 2019. Current research indicates that 80% of viewers prefer viewing live video streams to reading a blog, and 82% prefer live video to a social media post. Live video streaming increases engagement and has a longer average view time than standard video.

Live video provides the opportunity to communicate and engage with your audience in real time and offers new opportunities to preview and promote live events, answer questions in real time to a large engaged audience, and serve as a revenue-generating platform for live content that viewers are willing to pay to watch. Live video streaming is definitely something to add to your marketing strategy in 2019.

MOBILE MARKETING

And the last one is a no-brainer. Here are a list few facts about mobile marketing that you would have already heard.

  • More than 1.2 billion people worldwide use mobile
  • Users spend an average of 2.8 hours on mobile daily compared to 2.4 hours on desktop
  • 80% of social media time is spent on mobile
  • 88% of users who search for a local business on mobile visit it within 24 hours
  • 89% of mobile usage is spent on apps

The first statistic alone emphasizes the importance of mobile advertising. With so many people using mobile and having access to the internet almost anywhere they go, the importance of mobile marketing is evident. That’s why firms are putting such an emphasis on their mobile marketing campaigns and that’s why digital marketers should be adopting a mobile marketing strategy for their brand too.

 

 

How to Set Up a Perfect PPC Campaign?

Have you ever come across compelling ads much similar to your recent searches popping up when you browse through? This is a part of one powerful PPC campaign. The framework of PPC is simple and logical. A plain definition is that an advertiser pays money for each click made on their ads on several websites. This is a win-win game. The advertiser drives in traffic to his website and the ads placing platforms earn through each click made.  Search engine advertising or commonly known as Google ads is one of the most common methods of PPC.

With a little hard work topped with tactics, you can reap success from PPC Campaigns easily. First, learn about the key areas you need to focus on. Analyzing the structure of an ongoing PPC campaign similar to your genre can help you understand the basics. This will help you to get a head start and lucid perspective on things. Keywords are the key to success in any form of digital marketing. Customers can come from all walks of life and each one will have different searching habits. You need to keep this in mind while selecting keywords for your ads. Be sure you target the phrases that your potential customers will search.  If you identify them right, half of your work is done.

There are many online websites and applications that can help you identify prominent keywords and phrases. Keep it simple but catchy. A customer should feel an urge to click your ad which will drive in intended traffic.

In PPC, every single click is valuable and necessary. You have to draw their attention towards and beyond the advertisement. Better and creative marketing will help you achieve this easily. Organise your keyword and make up a strategic approach which will help you achieve your goals faster.

Negative keywords are yet another term that you should keep underlined before moving forward. Any keyword that may attract a wrong audience or showcase your ads in the wrong space should be avoided. Else this will affect the efficiency of your campaign adversely. List down all such possibilities and mark them as negative keywords. They will help you to omit unusual and counterproductive websites.

Regularly examine and analyze how different ads perform in different circumstances. Withdraw poorly performing ads and identify the reason. A single ad campaign can be used in different platforms such as mobile games, apps, and PC applications. Analyze all these data on a single platform to get a comprehensive understanding of your PPC campaign. A thorough analysis alone can help you with budget allocation, strategy alteration, geo-targeting, and much more.

A Comprehensive Guide to Local SEO

Local SEO is all about promoting products or services to the local customers. As people search for information local to them, search engines rely on social profile pages, links, local content, citation to come out with the most relevant information for the end user. Optimizing Google My Business account, improving on-page SEO and winning on the World Wide Web. Perseverance, patience and few tips are all that you require to succeed in the local SEO.

Optimize for Google My Business

A Google My Business verified business will be rewarded with the popular sidebar space in Google local search. For an optimized Google My Business page, you will first need to create Google My Business page and get it verified. This should be followed by posts within your account capable of encouraging the users to share their reviews, authentic responses mentioning their location.

Improving On-Page SEO

Now that you have an optimized Google My Business page, the next step is to enhance your local SEO. Here are few tips for the same:

1. Boost Internal Linking

External links to your website are definitely ideal, yet a basic adjustment in the internal linking structure can enhance your SEO ranking. It supports navigation through the website, manages website hierarchy and information architecture and also distributes ranking power among the pages.

2. Optimize Content, Metas, Title Tags and URL

Every new blog post targeting geographic search phase becomes a new indexed age of your website to be found in the SERPs. Also, make sure the content, title, meta description, header, and URL include high-volume keywords.

3. Local Content

While performing local SEO, instead of writing content on generic topics, concentrate on topics that focus on the local industry.

Engage On World Wide Web

There are many ways that your business can get engaged on World Wide Web. Here are a few:

1. Optimize citations and directories

2. Use inbound links that have authority and relevance

3. Add posts to Google My Business

4. Engage with social media

So, do follow these tips for a successful Local Search Engine Optimization.

How SEO Helps Your Business?

Businesses obtained through word of mouth referrals are definitely a strong one. Though effective, word of mouth marketing are not scalable and does not help in the determining the growth strategies for your business. However, SEO helps your business in this aspect. SEO helps making your website user-friendly which in turn increases the number of potential customers and thereby the conversion rate as well. Here are a few ways how SEO benefits your business:

Good SEO Leads To Good Number of Clients
Businesses struggling to get clients are highly recommended to go search engine optimize their online presence. Optimizing your business makes you found online and this in turn increases the traffic to your website and/or store.

Facilitates Word of Mouth Marketing
SEO marketing had great role in turning referral marketing to potential leads. The reference made during casual talks is unlikely to be remembered as it is. People then rely on Google to look of the respective service providers. As your business tops the search engine page results during the search, they would catch up with their memory and move on to your website.

SEO Boosts Business Reputation
For Internet users, the recommendations made by Google are given higher priority. In short, websites that get successfully placed in the first page of SERP are considered trustworthy and those left behind are considered unaccomplished businesses.

SEO Definitely Rewards All the Hard works
Businesses usually spend a lot on the content development of their business but fail to take one small step that is to get the content out there and boost it with customized SEO tactics. The traffic to our website is directly proportional to how well-optimized your website is. Hard work always pays. Unlike other marketing strategies, SEO rewards you with scalable results that help in taking your business to great heights.

Google Speed update – Will It Affect Your Ranking?

Google comes up with a new update every now and then. Some of these give minor heart attacks to the SEO teams around the globe. One of the most recent update from Google is its new Speed Update. Now many might be wondering, what is so new about it? Speed was indeed a matter for ranking for quite long isn’t it?? If this is your question, yes from that angle of thought it is right. From 2010 onwards Speed is indeed a deciding fact.

But in between, did you forget about the mobile first strategy. If not, here is the clear explanation for your questions. With this new speed update, Google is targeting the mobile search speed. The mobile search speed is changing to be a determining factor in your SEO ranking from July2018.

Google has come up with a consoling line, “The update will only affect pages that deliver the slowest experience to users” which according to them will only affect a small percentage of queries. But this is again leading to quite many questions. One, what number defines the “small percentage”.  The slow speed standards are also undefined presently. Only point to be deciphered is that, Google will downgrade really slow pages, but there are no benefits for being the fastest.

Many analysts’ claims that it is quite clear from the statements that, this is not a major update and hence won’t affect your rankings, unless your website doesn’t load at all. Which is indeed hopeful, but again the question rises, why Google did then gave this update 6 months prior to its scheduled implementation. This seems to be a clear warning signal.

When the ambiguity on this latest updates is steaming, there are a few safety measures you can start today, to stay unaffected in any worst case.

If you are wondering how, Google is still here to help. There are indeed many application and tools available in the web which can help your learn on the performance of your pages. They can also suggest you where to improve and how. Their own tool “TestMySite” is a wonderful option to choose. There are several free tools available, which help you compare with your competitors and recognize if your ranking are vulnerable.

Bring the changes that keep you confident. 6 months is ample time! Catch up with new strategies and make your SEO stronger than before especially in mobile search. AMP or Accelerated Mobile Page is a great deal, as they offer a faster load time.

Also there are tools and reports to diagnose your website with using Search Console, LightHouse Tool and of course the PageInsight reports.  So set your gears ready and prepare yourself for that fine morning of July 2018.

Website Revamps, How to Improve SEO, Retain Ranking

Each day the internet comes up with new changes and it is quite sure necessary that you remain updated to stand through the tide. A timely revamp of your website is hence the key in keeping your business live. But revamping a website is much similar to moving your office space to a new destination. You should ensure that all your client backups follow you to the new place. When it comes to website, your goodwill, reputation and reachability by far depends on your search engine ranks.

So it’s ideal to keep your SEO intact, before you revamp your website. Here are some tips which you should never forget while you start thinking about a new design:

Start it separately

As mentioned, what would be the situation if you demolish your existing office space for renovation? Nothing but your customers will go crazy and frustrated and alas you may lose a huge business. The same case goes in this scenario as well. Revamping a live site is the biggest blunder you can commit. This will leave your visitors mad and pull your SEO rankings down. Hence the first step is to redesign a website separately and later get the old one redirected to the new space

Back Up

Yes it’s the keyword!  The best idea to not lose your SEO rankings is to keep the back up of all information you have in the existing website. Keep track of the game changing factors of your present strategies. It may include keywords, the pages that rank the best, and the pages that bring in most traffic, the organic search stimulators and so on. This will help in building the platform stronger within the new design.

301 redirects

301 redirects is your saviour in revamping a website. This is mandatory while linking the old website to new one. Ensure that every URL remains in position and are not broken, unless it is for some good. Each page of the old website should be redirected to its new counterpart. This will keep you safe, in the crawling. This is a great strategy in keeping off from losing your backlinks which helped you reach the position you enjoy today. Try changing the backlinks with new website links wherever possible.

Match the design

SEO is not only about bringing traffic to your website, but converting that traffic into potential customers. This is one major reason that UX experience has a gained a heavy weightage in any activities associated to digital marketing. Similarity with the website features is a comfort zone for regular visitors. Make sure they don’t lose that comfort zone with your new design. This can affect your SEO efforts adversely.

Once it is live

Keeping all these factors, you can preserve your SEO and come with a fresh look and feel. But this is the time; you should be very vigilant about your moves. Keep an eye on your bounce rates. If that is higher than your common track, there is something, which your clients are not feeling comfortable in your new design. Monitor each little change as if you are beginning with a fresh SEO project.

Shifting to a new design and the changes are a bit hectic. But these tips can help you make the process easier. The key note, plan well, execute well and monitor well and its sure you will continue to perform well!!