Social Listening and its importance

Nowadays people use social media to react and respond to everything, more than having real-time conversations. Social media listening is relevant if you care about your customers. Finding the root cause behind social conversations is what social listening does. The customers provide both positive and negative responses to the brands they love.

There are many ways by which social listening can benefit your brand. One way is through customer engagement i.e by personally responding to every customer’s queries. If given the proper response, people will suggest your brand to their loved ones, which helps in promoting the brand. The reason why people use social media is that they receive an immediate response to their complaints or needs. They provide negative reviews when they get a delayed response and also when they don’t like something about the service provided.  First, you must understand your audience, what they expect from you and how can you provide better service according to their requirement. To effectively balance this, it is necessary to use social listening.

The second way is understanding what people talk about you. You should understand your audience, even before receiving a response from them, a kind of sixth sense about how this can turn to. You should stand in their shoes and then predict their response. Thus you will be able to bring about better responses while analyzing your own brand’s position and your competitors. Understanding your competitor is also important, whether they are launching any new products or developing marketing campaigns etc.

User-generated content is an enormously effective marketing strategy. Most of the consumers rely on the information provided by acquaintances, other consumers and influencers about a brand. They won’t completely believe what the brand says. So It is very effective to use user-generated content.

Now you know how important social listening is for the growth of your brand. So provided are some of the best social listening tools:

  1. Hootsuite

Through Hootsuite, you can view your messages and comments from all social channels in one concise dashboard and then respond to all. Another feature of Hootsuite is sharing the information about the influencers and leads, which can be shared with other members of the company.

  1. Social Mention

Through social mention, you could search a keyword from any social platform you prefer. It will direct you to anything connected to that keyword – it can be brand names, a person or anything related to this. It also shows the strength, sentiment, passion and reach of your brand.

  1. Sprout social

It mainly helps in improving your interaction with the users. It uses twitter dashboards to analyze your presence. It also takes notes of any direct messages sent to you and also on any keywords related to your brand.

  1. Tweet reach

As the name suggests this focuses mainly on twitter and is for those companies wanting a twitter to analyze. It can also provide information about the reach of your brand in various twitter accounts and also about your followers.

  1. How sociable

It provides you with many social media platforms – almost 12 sites for free which include Facebook, Twitter and other platforms like WordPress. It also provides you with a numerical score of each platform, thus making it easy to understand the performance of each social sites.

  1. Buzz sumo

It is a great tool that helps in analyzing your brand’s facebook. It shows your performance based on each post you create. It also keeps you notified as to when to share a post and at what time.

If you have the right tools then it will be easy to manage your brand’s content and also to provide a timely response. Social tools can be used for analyzing both positive and negative feedback. Here are some tips which can help you in the long run:

  • You have to keep in mind what you are trying to achieve through the social listening process and try to improve your performance.
  • The first step of social listening is identifying your audience. The customers you get won’t be the ideal customer you formed in your head.
  • It is important to find people who are interested in your products. At first, it will take some time, but once set it up, it will be easy to keep a list of potential leads.
  • Next thing to do is identify people who are unhappy with your competitor’s product.
  • Responding to people’s questions and complaints quickly. One thing people hate is waiting. They expect a response within one hour of informing if taken more time to respond one can expect negative feedback.
  • In order to keep good relationships with your customers, make sure you are listening to them and even respond to the positive mentions.

Social listening doesn’t completely take you to the top of marketing but eases your job in maintaining customer responses. The brand should be able to hear the needs of the customers. It can be effective only if it meets the needs of its customers.

How to Optimize Your Google My Business Listing?

Your website is not necessary to be found to the people all around the world. But it is very much important for your business to show its presence in the local community. In today’s smart world, most of the people rely on their smartphone for every other information. To buy any product, they would first local search in their smartphone and then visit the store nearby among the suggestions. It is very much necessary for you to be found on the Google Business Listing. Also, make sure it to be an optimized one. Here is how you can do it:

Setting Up Google Business Listing

The first and foremost thing to be done is to claim your Google My Business Listing. Visit Google’s My Business page and click on the “Start Now” button. This should be followed by a highly relevant and accurate form filling. Make sure to complete your profile as much as possible.

Choose The Right Category

The category field is included in order to make it easy for Google to decide on the type of searches to which your business information must be displayed. The list of categories is predefined ones, out of which you need to choose the one which your business belongs to. You cannot choose a category on your own. So, settle to the one that describes the best.

Images

Do include images that make your business stand out. Also, make sure the images to be of high quality that catches immediate attention which makes your business looks good.

Right Information

Google algorithms are very stringent when it comes to legitimacy. So, make sure you enter the right information everywhere. The information that you provide in the listing must match with one of the websites. In short, the information needs to match everywhere.

Encourage Reviews

Businesses listed in the local search pops up with their corresponding star rating. Google insists on providing the best information to the users and the users wanting to pick the best that Google suggests. In both cases, the business needs to have a good rating. So, request your happy customers to leave reviews and ratings online. This can boost your presence in the local business listings.

How to Uncover Your Competitors’ Social Media Strategies

Social media strategy is one among the marketing strategies that business struggle for results. Right from creating a social media profile to managing the content, everything needs to be done with a proper action plan accompanied with extremely hard work. Fortunately dealing with social media strategies can be made easy by reviewing the way your competitors do it. Here are few steps to help you do it:

Identify The Competitors

The first and foremost step towards the creation of a competitive social media strategy is finding the right competitors. You need to find businesses that are similar to that of your irrespective of its size. Size of the business does not have anything to do with the social media marketing strategy as it is the content that matters.

Analyze Their Profiles

Social profiles and pages do have a role in deciding the success of a social media strategy. Most of the social profiles provide less than 200 characters to describe your business to the first time page visitors. Have a look at how wisely the competitors have used those 200 characters. Analyze their keywords usage (if any). At the same time, irrespective of the competitors, make sure you include URL of your website in all those social media profiles possible.

Analyze Their Content

Take a close look at the type of content your competitors share. Also, note the kind of response they receive from the people. The content could be updated, news update or anything related to products and services. Pick their content that gets the most engagement and this can help you in deciding the best content to be posted.

Keep Monitoring

Uncovering your competitors’ social media strategies at the beginning of your profile creation will not suffice. You need to monitor them on a regular basis to know the updates that they make in their strategies and the type of response that they receive for the same. So, start uncovering the strategies!

Investing in ERP or Digital Transformation as a Competitive Advantage

Yes, implementing ERP solution into your organizational functionality is not an easy task. The level of difficulty depends on how well you know about how clear you are with respect to the directions and goals of the project. Upon the implementation of ERP software, the two main goals will replace the outdated system and enhance the customer experience to compete better with the customers.

Now that you have a clear idea of the goal, before investing in the ERP as a competitive advantage, you need to have a clear vision of the digital transformation project. There are plenty of questions and you and your team need to look at in order to succeed in the competition. Few among them is: What is your business trying to accomplish? What are the improvements you are looking forward to? How will this digital transformation help you realize it? so on and so forth.

The benefits that you get out of the ERP implementation or digital transformation are usually long term. You need to have a clear and bigger picture of the goals to be met in order to make sure the implementation goes well. Companies that invest in digital transformation with an idea of just replacing the old system usually fail in the implementation. Trying to accomplish without a proper vision is a mere waste of money and time.

So, now the question is how to focus on the competitive advantage side of the implementation rather than mere replacement of the old system. The best way is to concentrate on these points right from the planning stage of the ERP implementation. Make sure all the above-mentioned questions are answered and are integrated into the digital transformation strategy. You can get the competitive advantage only when you create a perfect balance between improved workflow, integrated process, and better customer satisfaction. To accomplish all these in a smooth way, it is recommended to seek expert assistance at the initial stages.

5 SEO Trends to Crack in 2019

Successful SEO is not about tricking Google. It’s about partnering with the Google to provide the best search results for Google’s users.

This year, Google has shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns. So come let’s explore these hot trends in detail.

1. Mobile-first indexing

In a nutshell, mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking. Since March 2018, Google’s started the process of migrating sites to mobile-first index.

Bear in mind, a mobile-first index does not mean “mobile-only.” There’s still a single index with both mobile and desktop versions. However, the whole “mobile-first” buzz means that Google will be using the mobile versions for ranking once the site’s migrated.

You get it, right? With your mobile version being the primary one for ranking, there’s no excuse to procrastinate with mobile-friendliness.

 2. Page speed

Google is nuts about delivering the best UX and delivering it fast. Desktop page loading time has been a ranking factor for a while. In July, it got a twin sibling – mobile page speed’s become a ranking factor for mobile.

This crucial change calls for understanding which metrics matter for Google in terms of page speed evaluation.

Historically, when analyzed in Page Speed Insights, a site was evaluated just on the basis of technical parameters. Now, both for desktop and mobile, it’s graded according to two different metrics: Optimization and, a new one, Speed.

The game-changing part here is how Speed score is generated. The data for the metric’s taken from Chrome User Experience report, the real users’ performance database. It reflects how your site loads for each visitor. It’s obviously hard to measure how fast each visitor’s device loads your site. As a result, the metric’s impossible to get through local tests.

As for Optimization score, you can totally control it by fixing all the issues preventing your site from loading fast.

So, which metric has the strongest influence on rankings? According to the mobile page speed experiment by SEO Power Suite, the correlation between the page’s Optimization score and its position in SERPs is strong (0.97). And there is no correlation between the page’s position and its Speed score. In other words, now Google can rate your site as slow, but your rankings stay the same.

However, Speed metric is something new, so it’s clear Google is testing it. With time, those correlations may change.

3. Brand as a ranking signal

Gary Illyes, Google Webmaster Trends Analyst, has stated at Pubcon that Google uses online brand mentions in its search algo. There are two ways it can use a brand as a ranking signal.

First of all, through unlinked brand mentions, the search engine learns that your brand is an entity. By further analyzing all the properties mentioning it, Google gets a better picture of your authority in a particular field.

Second, each component’s sentiment and context matters: reputation, trust, advertising, complaint-solving, etc. Through context, Google learns to tell the good from the bad. For example, its Search Quality Guidelines state that reputation matters for rankings. Consequently, the sentiment around brand mentions can affect the site’s rankings.

4. GDPR

GDPR is the General Data Protection Regulation passed in the European Union. It regulates a very nagging issue – who owns the data created by users’ interactions online. From now on, it’s users who do, not corporations which collect it. Consequently, users can now request to see what personal data the company has about them and ask for its correction or export. If a company doesn’t comply with the regulations, it can be hit with severe fines (€20 mln or 4% of the company’s annual profit).

This regulation affects the EU companies and customers. However, international companies should also comply with GDPR. As a result, Google’s decided to introduce changes into its Analytics. Now all personal user data expires after 26 months since it was collected. Such data includes demographic and affinity data (earlier kept perpetually) and doesn’t include sessions and goal completions. However, each site owner can change this data collection default period. Plus, it’s now possible to delete the data of individual users upon their request.

5. Stronger focus on image search

Google significantly upgraded its image search in 2017. Many websites even had to struggle with traffic losses because users no longer have to leave Google to view images and can click their way through them like in a picture gallery. By improving image search Google has certainly responded to a trend.

The fact that users are increasingly searching for images should give you the incentive to optimize your visual material. Try to use better pictures than your competitors. In 2019, just like last year, you should think holistically in terms of content. The content of your website is a compatible interaction of image, text, or video material, which should be geared to the added value for the user and cover a topic as comprehensively as possible.

The Game Changing Google Local Listing Techniques

Technology has developed so far, that in these days you cannot establish your business convincingly without creating a proper online reputation.  One of the easiest or the basic step to make you visible in the web world is Google local listing.

As you know, companies no longer go out canvas in their customers. This is a customer-centric world and their power is at the tip of their fingers. Today, all you got to do is provide efficient service and products, so that the customers can find you. Google local listing opens the best way to stay visible. After signing up for this, your name and details will automatically come up, whenever a customer is in need. Google business listing is integrated with Google Maps and other Google products. Listing your business is as easy as filling up a form; however mere listing might not help you. Optimization is the key to helping you derive the required result.

As anyone is aware the online world is huge and deep, among trillions of search results bringing your listing to the vicinity of your potential clients is not an easy job. Nowadays, only the top three results are being shown on the search result page. Above this organic result, Google shows paid ads. It means that the competition and hardships are immense; just like the opportunity. However getting the task done is not impossible; all you need is to take the right step.

Listing all your business locations and product details, along with contact information is basic. You can stand out by providing captivating images of your products and services which will generate maximum interest from a customer. You can also amplify the rate of conversions through carefully crafted catch phrases.

You can also encourage users to provide credible reviews regarding your service. This will add more authenticity to your claims. It is always advisable to take up an advice or support from an expert in digital marketing to help you optimize your listing and make yourself visible in the first pages. Once you lock your position there review your listing and verify it officially, for creating a persona of credibility and maintain your rank in the listing. Remember this is a great way towards fame and future prosperity and reputation. So what are you waiting for make your local listing today!!

How to create a facebook business page?

In this new era of digital world, the scope of online marketing is huge, and social media has become one of the major factors behind this success. From sharing your lame thoughts to social revolutions, social media is no more an arena of time pass. Facebook, which has more than one billion daily users is a big platform for this successful online business and marketing.

Okay, so knowing all these facts you’re here to be a part of this success. Right now you are in a situation where you think you need a facebook page for your business; well, you wouldn’t be here reading this otherwise. So let’s get started.

It’s easy and only takes 8 simple steps to get this done.

Step 1: Sign Up

  • For this first, you have to login facebook.com and click “create page” in the top right-hand corner.
  • Once you click “create page” you’ll be asked to choose the type of business page you’re planning to make. There are many options such as Business or brand, Company or organization, product or brand, artist brand or public figure etc. You’re advised to opt for business or brand if you are product or service.
  • Click business or brand and get started. Next, you must add a name to your page. After adding name and subcategory click “continue” to next step.

   

Step 2: Add pictures

Next, you’ll have to upload a profile picture and cover image for the facebook page.

  • It is very important to choose an eye-catching profile picture for the page as it can create a good impression on your customers from the very beginning itself.
  • The same tip goes with the cover image too. Keep in mind that the profile image you upload, accompanies your business name in search results and when you interact with users, and also appears on the top left of your Facebook Page.
  • If you’re a big brand, using your logo is probably a safe way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, maybe a well-shot image of your signature offering is what will allow a potential follower or customer to make the connection immediately.
  • On your facebook page your profile image appears to be in square shape, but in your post and ads profile image appears in a circle shape, hence do not put any important pieces of information such as logo or URL etc in the corner of your image.
  • An idea profile photo size is 360 x 360 pixels, but the Facebook profile picture must be at least 180 x 180 pixels
  • Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile.
  • Once profile and cover is set, click upload.

Step 3: Explore your new page

Yaaas..! So here is your business Facebook page alive. But wait, before you run to post things, there are few more stuff you have to be aware of. Your Facebook page has got many features, try out all the features and make the best use of it. We will show you a few features and how does it work.

Step 4: Add a short description

So this is the place where you should tell the people what your business or product is all about.

Add a short description of your product, be brief and don’t elaborate stuff, it should just be a couple of sentences with a maximum of 155 characters.

Step 5: Create your username

Your username also called your vanity URL, is how you’ll tell people where to find you on Facebook.

  • Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
  • Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on facebook and facebook messenger.
  • Click OK to continue filling in your Facebook for business Page details.
  • Keep in mind that at 1st your page username will be visible to the public in some random numbers, and once when you cross 25 followers in your facebook page you can customize the username as you wish.

Step 6: About your page

It’s obvious to keep stuff for later, in an eager to update post live on your facebook page, you wouldn’t bother to skip filling detailed information. But you must understand that it is very important to fill all the detailed information about your product or services on the page for a better knowledge about the same for the customers. As Facebook is often the very first place a customer goes to get information about you, hence having it all there is extremely important.

  • To get started, click About in the left-hand menu of your Facebook page. From this screen, you can add or edit your specific business details, like your start date, contact information, and other social accounts.
  • Depending on your type of business, you may be able to add specific details like a menu or information about your price range etc. This is also the screen where you can add a longer description of your business.
  • Click “Add story” on the right side of the Page to provide a detailed description of what your business offers customers and why they should like or follow your page. There is no text limit for this description.

When you are finished click save changes.

Step 7: Create your first post

Before you start inviting people to like the facebook page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.

You could also create a more specific type of post, like an event or product offer—just click through the tabs at the top of the status box to bring up all the options.

Make sure whatever you post on your feed should spread an informative message and value to your potential customers which helps to get good lead and traffic to your business.

Step 8: Start socializing

Now your facebook business page is ready for socializing. Invite family and friends to like the Page. Use your other channels, like your website and Twitter, to promote it.

  • Add “follow us” logos on your promotional materials and/or email signature. If you’re comfortable with it, you can even ask your customers to review you on Facebook, too.

 

WHAT ARE THE DIGITAL MARKETING STRATEGIES FOR 2019?

2018 has seen many advancements to the digital marketing world, and technology is showing no signs of slowing down in 2019. The digital landscape is progressing at a rapid pace — and businesses need to stay on top of these latest trends and strategies to find success in 2019.

Major four digital marketing strategies are:

  1. Voice Search
  2. Chat Bots
  3. Live Video Content
  4. Mobile Marketing

VOICE SEARCH

Advances in smart speakers and voice listening dialog systems are evolving the way we optimize search results. Products like Alexa, Cortana, and other search engine voice recognition options are changing the SEO landscape, so businesses need to focus optimization efforts towards voice queries.

When someone searches for something, the search engine brings up the most relevant link, some of which are paid for ads. If you have killer SEO, you can get your site closer to the top.

How are voice search results different from text search?

  • The amount of words in the search query and word usage: text searches average 1-3 words per search, voice queries average 7+ words. Businesses will have to adjust keyword usage in both paid and organic search as a result.
  • When people voice search, they usually do so in the form of a question: “Where is the closest ATM?” “What is the best pizza restaurant in Kochi?” It will be important to phrase your keywords in the form of questions for content in 2019 in order to rank for voice searches.

Google is the most commonly used search engine, whereas it is found that voice search systems prefer using Bing as their search engine, which is probably going to be a challenge for SEO, as businesses will have to focus more on optimizing for both Google and Bing’s algorithms.

It is predicted that in 2020, 50% of search will be voice — so it’s important to start focusing on voice in 2019 to stay ahead of the game.

CHATBOTS

Chatbots are evolving the customer service industry — bots can now answer simple customer inquiries with efficient response time and 24/7 accessibility. By 2020 85% of customer interactions are predicted to be dealt with by chatbots. It has become apparent that chatbots are a great way for companies to cut customer service labor costs. What is not as apparent however, is the Artificial Intelligence’s ability to collect data on your website visitors, generate leads, or collect consumer insights on your product or services. Chatbots can also help with SEO, as they cause users to spend more time on your site to chat and use them as a guide to navigate your website and products. Chatbots are improving in functionality at a rapid rate and will play a big role in digital marketing strategies in 2019.

LIVE VIDEO CONTENT

Social media live video sharing has been growing in popularity throughout 2018 and shows no signs of stopping its growth in 2019. Current research indicates that 80% of viewers prefer viewing live video streams to reading a blog, and 82% prefer live video to a social media post. Live video streaming increases engagement and has a longer average view time than standard video.

Live video provides the opportunity to communicate and engage with your audience in real time and offers new opportunities to preview and promote live events, answer questions in real time to a large engaged audience, and serve as a revenue-generating platform for live content that viewers are willing to pay to watch. Live video streaming is definitely something to add to your marketing strategy in 2019.

MOBILE MARKETING

And the last one is a no-brainer. Here are a list few facts about mobile marketing that you would have already heard.

  • More than 1.2 billion people worldwide use mobile
  • Users spend an average of 2.8 hours on mobile daily compared to 2.4 hours on desktop
  • 80% of social media time is spent on mobile
  • 88% of users who search for a local business on mobile visit it within 24 hours
  • 89% of mobile usage is spent on apps

The first statistic alone emphasizes the importance of mobile advertising. With so many people using mobile and having access to the internet almost anywhere they go, the importance of mobile marketing is evident. That’s why firms are putting such an emphasis on their mobile marketing campaigns and that’s why digital marketers should be adopting a mobile marketing strategy for their brand too.

 

 

How to Set Up a Perfect PPC Campaign?

Have you ever come across compelling ads much similar to your recent searches popping up when you browse through? This is a part of one powerful PPC campaign. The framework of PPC is simple and logical. A plain definition is that an advertiser pays money for each click made on their ads on several websites. This is a win-win game. The advertiser drives in traffic to his website and the ads placing platforms earn through each click made.  Search engine advertising or commonly known as Google ads is one of the most common methods of PPC.

With a little hard work topped with tactics, you can reap success from PPC Campaigns easily. First, learn about the key areas you need to focus on. Analyzing the structure of an ongoing PPC campaign similar to your genre can help you understand the basics. This will help you to get a head start and lucid perspective on things. Keywords are the key to success in any form of digital marketing. Customers can come from all walks of life and each one will have different searching habits. You need to keep this in mind while selecting keywords for your ads. Be sure you target the phrases that your potential customers will search.  If you identify them right, half of your work is done.

There are many online websites and applications that can help you identify prominent keywords and phrases. Keep it simple but catchy. A customer should feel an urge to click your ad which will drive in intended traffic.

In PPC, every single click is valuable and necessary. You have to draw their attention towards and beyond the advertisement. Better and creative marketing will help you achieve this easily. Organise your keyword and make up a strategic approach which will help you achieve your goals faster.

Negative keywords are yet another term that you should keep underlined before moving forward. Any keyword that may attract a wrong audience or showcase your ads in the wrong space should be avoided. Else this will affect the efficiency of your campaign adversely. List down all such possibilities and mark them as negative keywords. They will help you to omit unusual and counterproductive websites.

Regularly examine and analyze how different ads perform in different circumstances. Withdraw poorly performing ads and identify the reason. A single ad campaign can be used in different platforms such as mobile games, apps, and PC applications. Analyze all these data on a single platform to get a comprehensive understanding of your PPC campaign. A thorough analysis alone can help you with budget allocation, strategy alteration, geo-targeting, and much more.

A Comprehensive Guide to Local SEO

Local SEO is all about promoting products or services to the local customers. As people search for information local to them, search engines rely on social profile pages, links, local content, citation to come out with the most relevant information for the end user. Optimizing Google My Business account, improving on-page SEO and winning on the World Wide Web. Perseverance, patience and few tips are all that you require to succeed in the local SEO.

Optimize for Google My Business

A Google My Business verified business will be rewarded with the popular sidebar space in Google local search. For an optimized Google My Business page, you will first need to create Google My Business page and get it verified. This should be followed by posts within your account capable of encouraging the users to share their reviews, authentic responses mentioning their location.

Improving On-Page SEO

Now that you have an optimized Google My Business page, the next step is to enhance your local SEO. Here are few tips for the same:

1. Boost Internal Linking

External links to your website are definitely ideal, yet a basic adjustment in the internal linking structure can enhance your SEO ranking. It supports navigation through the website, manages website hierarchy and information architecture and also distributes ranking power among the pages.

2. Optimize Content, Metas, Title Tags and URL

Every new blog post targeting geographic search phase becomes a new indexed age of your website to be found in the SERPs. Also, make sure the content, title, meta description, header, and URL include high-volume keywords.

3. Local Content

While performing local SEO, instead of writing content on generic topics, concentrate on topics that focus on the local industry.

Engage On World Wide Web

There are many ways that your business can get engaged on World Wide Web. Here are a few:

1. Optimize citations and directories

2. Use inbound links that have authority and relevance

3. Add posts to Google My Business

4. Engage with social media

So, do follow these tips for a successful Local Search Engine Optimization.