Social media marketing for Ecommerce websites

We are living in a consumer centered world. Success of any company is based on marketing. With a perfect marketing team, you will be able to create huge success. Today, you don’t even have to go out of your room to buy something. With a single mouse click or touch of the finger, you can get anything you want. Ecommerce websites are booming today, because of their greater reliability and accessibility. If you go to a showroom, you might not get your desired model. However, you don’t have this limitation in an Ecommerce website. You can buy your favorite model from anywhere around the world.

Social media is the biggest platform for brand building. It is a blessing in disguise for sellers and buyers. Social media websites like Facebook and Twitter are used by all the biggest companies to build a direct link and relationship with their customers. Through this, you will be able to address the customers directly and get their feedback properly. You only have to create an initial input; customers will share and spread the word quickly. A good business administrator knows the pulse of people and he can easily boost the market for his product.

Creative contents are required to ensure the success of your ad campaign. As we know, the users of social media are not popular for their patience. Most of these online users are famous for their lack of interest in advertisements. You need to capture their attention and make them interested in your products. First of all, you can start by creating a promotional page and account on different social media web sites. However, for ecommerce purposes, you have to provide website link on every image and content you share. It will be better to use the domain name of your website as your page name on social media.

There are two types of ads; direct ads and indirect ads. You have to maintain a perfect balance between direct and indirect ads. Indirect ads will ensure a continuous flow of social media users towards your page, and direct ads will bring potential customers to your page. You need to change the interface of your web page, so that it can be accessed easily, using a mobile device. As you know, no one in their right mind will ever use social media sites from their computer. Compatibility is a great issue, because, users might not stay on your web page, if it is hard to navigate through. Also, do not experiment much on the design and navigation. Give people a familiar and easy design.

Leap from Start-Up To Corporate with Digital Marketing

Ambition is the driving force of every startup company. The opportunities in IT sector are immense, and the challenges are innumerable. However, with a proper plan and implementation of business strategies, you can quickly become number one. Digital marketing is the modern way of spreading your ads using digital and online methods. There are many ways to do this. However, if you are new here, there are many things to keep in mind before implementing this.

First of all, every new company has to create a strategy for spending. You have to spend wisely. Start-up companies usually are not fortunate enough to have a high capital. You have to gain what you are willing to spend. It will be better to do a reality check on spending. There are lots of ways and means in digital marketing. Try to identify what method is best for your needs. If you are aiming big, you will need an initial pull, that will give you momentum to go forward. Creating a space in social media is what you can do immediately. You can launch your products and right away share it with your clients. Aim for organic as fake will dig your grave in the long run. Always remember the quickest route to your destination is through a straight line.

Next thing to keep in mind is your target audience. Every company will have their own exclusive target client groups. Today, it is possible to bring them all under the same roof. Digital marketing experts will help you to concentrate more on your target audience, rather than creating a common strategy for all.

VR and 360-degree rotating videos are yet another trending tip to capture quick attention from potential clients. You have to stay updated when it comes to technology. Compel people to use your online platform, by sending them discount coupons and coupon codes.

Create a database of all your associates and clients.Keep in touch and stay fresh. Send them newsletters and promotional program details. This way, you can make an impact on them. Your brand value will gradually get higher. However, it will be better to seek the help of experienced experts at first. Being a startup company, you cannot afford negative publicity. Follow each step wisely and try to showcase the unique features. After all all big corporate rulers began as start ups!!

Is digital Marketing essential for Branding?

Spreading your business is not an easy task, especially if you are interested to compete in the global arena. Most people are fed up with traditional marketing strategies. They not only consume time, but also make you spend a considerable amount of money and sweat. The odd thing is, you will never be able to reap the real value out of your money from traditional marketing techniques. This is where digital marketing comes to your aid. Using the immense potential of digital world, it is an easy task to create a brand name. Once you manage to establish credibility of your brand, it becomes easier to hold on to that. Digital marketing is the new goddess of hope for business people.

Today, as your already know, everything is digitally connected. It is hard to see someone who doesn’t use a Smartphone. Computers and laptops are the beacon light of yesterday. Today, world is at your fingertips. Digital marketing attracts youngsters as well as others. You can use different ad campaigns to target different class and category of people without spending a lot. Earlier, it was not possible to penetrate properly in to the target audience. Opportunity to filter out your potential customers was fewer. But today things have clearly changed. Now it is possible to analyze and track the movement of your advertisement in an organized manner.

All you got to do is find a digital marketing specialist or a digital marketing firm that can help you with all your business needs. Before starting your digital advertisement campaign you have to keep in mind all the aspects of your business. You can create a brand name using these methodologies including email marketing, social media, and other web sites. To implement this, you don’t have to establish any kind of new infrastructure. That is the most important thing about digital marketing.

Email marketing may seem little odd these day. This is because there is a stigma surrounding the degree of success we can achieve through emails. People think that, email is for businessmen. But, studies show that, email marketing has a greater impact on advertisements than other marketing strategies. You can also build brand name using banner ads and pop up ads. All these you can manage, scrutinize, and store using a single platform.

After all, we have to move to latest technology to capture the essence and attention of new generation population. So what’s next, get your digital branding on!!

How to drive sales through online marketing

Gone are the days of direct marketing. People no longer show interest in news paper ads and television ads. It is true, that a certain group of population still depends upon traditional media. However, to drive sales towards a company, what we need is a more sharp and focussed approach. Traditional advertising technique is like firing continuously without looking at the target, hoping something will hit somewhere. However, online marketing method does not waste any bullets. They are precise, sharp, and right on target. Today, it is rather easy to find the browsing habits and personal profiles of internet users. Most of them give such information willingly, to enhance their internet experience. Online marketing firms collect these data to categorize clients with different interests.

First of all, you need to develop a marketing strategy. Identify your customer group, and list their likes and dislikes. If your products are for youngsters, you will need vibrant and interesting contents appealing to the youth. Just like this, all businesses will have a specific group of customers. To drive sales, you will have to flush them out of their dens. It is not an easy task nonetheless. To establish a customized online marketing method for your company, you don’t need more investment or infrastructure. You can easily find an online marketing firm and use their help to boost the sales.

Today, there are many ways through which you can implement online marketing ideas. Social media is one among the most important platform for implementing this. Once you manage to create a reputation, it is self sustainable. If you can make an impact on the mind of internet users, they will copy it and share with their friends. The expense is way less, compared to the traditional methods. This way, you can directly give discount coupons and deals to the clients. No intermediaries are required for any of your implementations.

Many companies are coming forward with new ideas and creative campaigns to win over the pocket of clients. Certain companies do not even have a physical existence. You are already familiar with some clothing brands and Smartphone brands that are not available through stores. You can only purchase them online. These continuous success stories of such companies tell us the importance of digital online marketing today. World is changing every day, and every second. To compete and survive here, you have to be extra ordinary. Think creatively and make your business a success, with the help of online marketing.

Where is the Future of Online Marketing

Marketing is not an easy task. It requires resources such as man power, money and time. Online marketing has proved its worth within a short period of time. Today, almost all business companies use the help of digital marketing methods, to boost their productivity. Building a good reputation and maintaining it, has never been easier. However, a question still arises when we talk about online marketing. What lies ahead, and what is the future of online marketing?

There is a famous quote – “change is the only thing that does not change”. But today, in our modern world, the rate of change is in constant acceleration. The speed in which change is happening has changed. This is why we have to do a lot of homework before creating and implementing marketing strategies. You cannot use the same ideas you have been using from the beginning. For example, 5 or 6 years ago, people mainly used computers to browse the internet. Today, only a handful of people use personal computers for browsing purposes. The Smartphone revolution changed the perspective of business owners and online marketing experts. Today, web sites are dedicating lion share of their time and thought to make their product more compatible with smart phones. So, future of online marketing lies in mobile friendly advertisements.

One thing you can say about the future with absolute confidence is that virtual reality is going to be the next big thing in town. Digital marketing experts are still analyzing how to use the 3d virtual reality platform for product promotions effectively. Conventional 3d contents cannot attract people like before. A different strategy will be creating simple and engaging VR videos and games with product placements and advertisements.

Content is still the king in every marketing method and it will continue to be. Today, we are only creating ads for different groups of people. Same technique is used, or the same content is used for a certain group of target audience. This will soon change. A new strategy will come, which will carefully craft ads for each and every individual. Each and everyone will be analyzed thoroughly, and their behavior online will be used to prepare individual marketing strategies. New and unpredictable methods of communication will be developed in near future. Only a firm that is capable of analyzing and learning new trend constantly will be able to become a master strategist.

The world is changing; now, it is our time to change.

Google Speed update – Will It Affect Your Ranking?

Google comes up with a new update every now and then. Some of these give minor heart attacks to the SEO teams around the globe. One of the most recent update from Google is its new Speed Update. Now many might be wondering, what is so new about it? Speed was indeed a matter for ranking for quite long isn’t it?? If this is your question, yes from that angle of thought it is right. From 2010 onwards Speed is indeed a deciding fact.

But in between, did you forget about the mobile first strategy. If not, here is the clear explanation for your questions. With this new speed update, Google is targeting the mobile search speed. The mobile search speed is changing to be a determining factor in your SEO ranking from July2018.

Google has come up with a consoling line, “The update will only affect pages that deliver the slowest experience to users” which according to them will only affect a small percentage of queries. But this is again leading to quite many questions. One, what number defines the “small percentage”.  The slow speed standards are also undefined presently. Only point to be deciphered is that, Google will downgrade really slow pages, but there are no benefits for being the fastest.

Many analysts’ claims that it is quite clear from the statements that, this is not a major update and hence won’t affect your rankings, unless your website doesn’t load at all. Which is indeed hopeful, but again the question rises, why Google did then gave this update 6 months prior to its scheduled implementation. This seems to be a clear warning signal.

When the ambiguity on this latest updates is steaming, there are a few safety measures you can start today, to stay unaffected in any worst case.

If you are wondering how, Google is still here to help. There are indeed many application and tools available in the web which can help your learn on the performance of your pages. They can also suggest you where to improve and how. Their own tool “TestMySite” is a wonderful option to choose. There are several free tools available, which help you compare with your competitors and recognize if your ranking are vulnerable.

Bring the changes that keep you confident. 6 months is ample time! Catch up with new strategies and make your SEO stronger than before especially in mobile search. AMP or Accelerated Mobile Page is a great deal, as they offer a faster load time.

Also there are tools and reports to diagnose your website with using Search Console, LightHouse Tool and of course the PageInsight reports.  So set your gears ready and prepare yourself for that fine morning of July 2018.

The Top 5 Digital Trends for 2018

It’s a new year and everyone is quite anxious about the days to come. From personal resolutions to new corporate milestones, there are hands full of events awaiting you. Though each day comes up with new surprises, there are some things we learn from the past and some clear calculation about the future, that can help you perform better.

New trends are sweeping of every market and the case of digital media is not different. Digital marketing is still standing in the top notch of several marketing services offered all around.

Let’s take a quick scout on some of the most trusteed predictions about digital media strategies you can keep noted on your 2018 schedules.

AI to Rule

Artificial Intelligence is gasping in a pace more than you could imagine. All arenas of life are touched by AI sources, so is the case of digital media. The ads shown anywhere you go from Google to social media on things that you search about is nothing but the true game of marketing AIs. The influence of AI is forecasted to leap significantly in the coming year.

Influencer Marketing and Generation Z

The target group has passed on from Generation Y to Generation Z already. However the role of influencer marketers will be quite high with these groups. This is much evident from success of YouTube Kids. Generation Z focus on 11-18 years and hence micro influencers play a key role with this class. Testimonials and customer suggestions are likely to add to branding and reputation of any products.

Mobiles to be Smarter

Digital marketing started gaining its real pace with the massive spread of smartphones. All reports undoubtedly points to the influence of mobile app development and mobile friendly websites as the only solution to withstand the tides of the new trends. Google might not even consider you without being mobile friendly as the impulse of internet today lies within smartphones.

Social Media Swirls

Social media marketing will move through new phases in the coming year. Facebook will continue to stand out tall; however another giant Twitter is expected to lose its glamour with increase in the character count. The challenge with tweets was succinct messages which are not necessary with increased character count facility. However LinkedIn is grabbing much more attention and will continue to boom in the coming years. Instagram is another area of magic as it opens many doors for innovation with a creative and chic touch. It is quintessential to sharpen your social media strategies to win the game in the coming year.

Voice and Video 

Voice searches and going Live will also gain much weightage in the coming years. Optimizing keywords to catch voice searches should be immediately done in the first quarter of the year in order to maintain your positions. All SEO’s keep noted; this is going to be a quick strategy to plan your moves. All the latest surveys report for the massive growth in mobile video consumption. So get ready with a cool video strategy or what to wait? Go live and pull your crowd in.

So now what, get your tool sharpened and gear up for an amazing year with perfect strategies to win your game. We wish you a very prosperous 2018!!

Manage your Social Media like a Pro

The world is shrinking to finger tips. The last decade has seen rocketing changes in the marketing techniques. From online optimization to social media and more, the approaches for escalating your market presence is escalating to multiple strands.

The role of social media, in a layman’s life has grown immensely that you can’t even imagine about moving to a higher level in your business without proper social media strategies. It is no more a game of just posting and bagging likes. There are even master curriculums to learn on social media optimization. However some quick steps can help to gain a decent position for your business in this most competitive platform of today’s marketing.

Quality Matters

If someone posts terrible news without proper citation or authenticity, will you share the content? How credible will you consider the brand? It is better to share a few posts than sharing 10 or 20 incorrect or hoax posts. The quality of the content determines the life and publicity of a social media page. Be sure to share content that is good enough to be re-shared or retweeted, passed on to colleagues across industries. Also check if the content that will last, not just trend for a week and disappear.

Analyse Data

Continuous analysis is a key in social media marketing. Check the reach of each post. Analyse the difference in posting at different times. Analyse the age, gender and geographical features of your followers. Analyse each piece of information perfectly to create a flawless strategy that will hit the bull’s eye.

Check for Possibilities

Check for reshares and possibilities where you get pitch yourself. There are many tools available, which notifies you when keywords associated with your brand is mentioned anywhere in social media. Such posts can be reshared to get more publicity and thus drive more people to your social media pages.

Schedule your posts

Timely postings are quite essential in keeping your engagement constant. If you are not able to reach always on time, make sure your schedule posts on timely intervals

Communicate

Try replying for comments. Answering queries, tagging your followers and keep in touch with them. This will increase your credibility and people will enjoy visiting your page.

So now what are you waiting for. Get Social!!

Quick tips to choose the best Digital Marketing Agency

The world has gone too digital that you can’t think about establishing your brand without a proper online identity. Hiring an agency is no easy game. You can’t hop from an agency to other every other quarter. The choice you make is vital. Here are a few tips to keep in mind before you make the right decision.

Big is not always best

A little research can give a handful of agencies from big shot market rulers to start ups. There is a general concept that big agencies with the huge client base are the best. It may not always be true. Huge agencies often sublet their works, to junior staffs or local agencies. You may end up paying much more money without a purpose. When you choose an agency make sure your project is done by the experts whom you are in touch with.

Check for expertise

You should count the experience of the professionals in the agency rather than the years of these agencies in the market. The firm might be functioning for years, but it is not always necessary that their staffs are as experienced as the firm. It is the quality, expertise and experience of the staff, which adds to the result.

Choose the one that suits you

Different agencies have myriads of client base and packages that suit them. Check the package of services an agency is offering. It is crucial to choose the one that provide the right website design, mobile and email web solutions, online marketing, SEO and SEM, content writing and the like.

Budget matters
Budget is an important factor regardless of the size of the company. Even if your budget doesn’t allow choosing an expensive agency, never compromise for the cheapest. Quality must be your top preference. There are many standard agencies that provide you ample service without tearing your pockets.

All these aspects are very important if you want to avail the services of the best digital marketing agency. Remember, quality digital marketing is a technique that can get you success in a very short period of time.