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About Client

Discover how we helped an e-commerce brand increase its organic traffic by 294% in a year through a focused SEO strategy. From technical audits to content optimization and backlink building, this case study breaks down exactly how we turned underperforming pages into top-ranking assets. See the full breakdown of what worked.  

Issues faced by the Client

  • Low website performance
  • Limited market exposure
  • Lack of website engagement

Challenges we faced

  • Low website performance
  • Low DA with a high spam score
  • Poor content quality

Result

75%

Increase in

WEBSITE TRAFFIC

581%

Increase in

LEADS

67%

Increase in

IMPRESSIONS

22%

Increase in

CTR

Background

  • They were unable to generate the appropriate traffic despite having several web pages.
  • They needed to obtain the anticipated traffic from their multiple target locations.
  • They were not getting enough  conversions
  • Our observation and analysis

In-depth website Analysis:

  • We performed various technical analyses.
  • We identified website performance issues on both web and mobile devices.
  • The majority of the backlinks in the site were no follow, and the domains were spammy, possibly preventing organic growth.
  • The web pages were not properly indexed in Google and had crawling issues.

Our strategy and execution

  • We identified targeted and conversion-based keywords.
  • Implemented link-building and content-marketing strategies to improve website traffic

Google Tools

  • Web metrics tracking via GA4
  • Utilized various Google and paid tools to help track the competitors and our website performance

What Worked

  • Identification and implementation of new keywords
  • Enhanced website engagement through content marketing
  • Increased site authority by implementing quality backlinks

Output

Duration: July 2023 – July 2024
Website impressions increased from 373k to 621k.
Overall website traffic increased from 48,470 to 84,548.
The click-through rate increased from 1.4% to 1.7%
There was an increase in the  rate of new users from 47,807 to 81,158
There was an increase in leads by 581%
Active events on the website increased by a rate of 46%

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