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About Client

Learn how a smart, data-driven plan for Google Ads strategy helped a leading AI-driven recruitment platform strengthen its digital presence. This case study looks at the techniques, optimizations, and insights that contributed to actual results. 

Issues Faced by the Client

  • Low sales
  • Limited market exposure
  • Incorrect content structure
  • The website was not ranked in the first 2 pages.

Challenges we Faced

  • Low content quality
  • High competition
  • Better performing competitors

Result

290%

Increase in

LEADS

276%

Increase in

SALES

295%

Increase in

WEB TRAFFIC

17%

Increase in

CTR

Background

  • They were looking for a dedicated partner to enhance their website.
  • They were unable to maintain their website.
  • They want to step into performance marketing along with SEO.

Our Strategy and Execution

  • Implemented Google Ads and Meta Ads to improve sales
  • Performed various technical analyses
  • Redirected 404 pages
  • Optimized website and GMB profile
  • Implemented content marketing
  • Web metrics tracking via GA4

What Worked

  • Enhanced website engagement through content marketing
  • Increased site authority by implementing quality backlinks
  • Increased sales through special sale offers
  • Improved website visibility through tailored SEO strategies

Our Observation and Analysis

  • We identified a lack of content on the website.
  • Titles on several web pages were wrong.
  • There were no search intent keywords in the existing content.
  • We found several 404 pages on the website.

Output

Duration: July 2023 – July 2024
Website impressions increased from 327k to 628k.
Overall website traffic increased from 1,78,163 to 7,02,429 (294.26% increase)
The click-through rate increased from 3.1% to 3.6%
There was an increase in the rate of new users from 1,64,596 to 6,75,058(310.13% increase)
There was an increase in leads by 290%
Active events on the website increased by a rate of 422%
Sales increased by 276%.

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