Why Social Media Engagement Matters More Than Followers Today?
From the 2000s, all people cared about was how many and who were following you. It’s been 25 years, and now, what do you think? Is social media engagement important, or are followers important? The digital world prioritizes accounts with more engagement over follower numbers. Any page with content that receives more likes, comments, shares, saves, and clicks will trend more than an account with 664M followers. If you partner with our Digital Marketing Services in Kochi, you can make your page and content more engaging and trending.
What is Social Media Engagement?
The term ‘social media engagement’ is no big rocket science. Just like the daily life engagement of viewing, observing, and conversing, social media engagement is how many likes, comments, shares, DMs, and link clicks a post or a story gets.
An engagement shows what and where the audience is interested in the post. Now, if you ask why social media engagement matters? These engagements reveal what the audience genuinely likes, enabling you to create more effective content and connect with your audience.
Engagement isn’t just about the likes and shares; there is genuine interest, a bond between creators and the audience, credibility, and it shows the audience that their impressions matter to you. A positive engagement means real interaction.
Why Followers Alone Don’t Mean Success?
It is a widespread misconception that accounts with millions of followers have an equivalent engagement. But that is not the case. There are accounts with millions of followers and really low engagement. These followers could be either passive, purchased, or fake. It’s not just the users; social media platforms, too, prefer engagements over followers. The importance of social media engagement is that algorithms always promote highly engaged content, as they have a loyal audience and have a chance of attracting more. Therefore, millions of followers are not equal to engagement success.
The Power of Engagement
In life, relationships built on trust are a big reward. The same goes for social media. When you tailor your content according to your target audience, it becomes obvious. Users will notice this and become attracted. This will increase the engagement, which is not just numbers, but real interest. The shares you get for your content will get you new followers or maybe a collaboration with someone important.
Benefits of Prioritising Engagement Over Followers
There has always been silent competition in social media, engagement vs followers, and engagement has always won. Engagement is a two-way street. You make engaging content, and the audience interacts with you positively, giving you great results. Each time you make your content better, you increase a brand’s credibility in your audience. The comment section and DMs function like a feedback box. They can be considered a part of engagement, as those are the places where the audience comments on what they liked or don’t like about the post or some suggestions about a new post. So, never avoid these two. Active engagement leads to conversions and sales. If you keep your content attractive, your audience will want to try out your products or services. Collaborations with brands and influencers are something everyone wants. To attract them, you need high engagement, not just a high follower count.
Simple Ways to Improve Social Media Engagement
If you are thinking that creating content is a simple job and are posting content with that nonchalant thought, you are wrong. Posts and reels made in high-quality with highly relatable content to your target audience are the top way to improve. Social media offers engaging features that will help you know what your audience needs in your next content. The main features are polls, question answers, emoji sliders, and others.
Consistency is key, but not the only key. Posting valuable and relatable content consistently is the actual key. Collaborating with influencers is another method for getting a substantial amount of engagement. Influencers have an independent share of engagement for their content; collaborating with them will increase the engagement as both of your audiences watch your content.
Conclusion
Engagement is the real deal in social media. These days, followers without proper engagement are just decorative numbers that can lure someone into following their account. Once they do not find the account worth following, they leave. Relationships in social media have the same value as those in life. So, focus on strengthening the bonds with your audience by posting engaging content tailored to their taste.
Finding it hard to do all of this? Not anymore! We, Dinero Tech Labs, a digital marketing agency in Kerala, will take care of turning your account from an ‘account with followers’ to an ‘engaging account’, topping the social media charts.
Nijoe Varkey
With over 20 years of experience in digital marketing, Nijoe is the founder, CEO, and driving force behind Dinero. He is an expert in SEO, social media, performance marketing, and all fields of digital marketing. With a deep understanding of industry trends and innovative strategies, he is committed to delivering results that help clients grow.
