3-3-3 Rule in Marketing: What It Is and How It Works
From August 2020, our brains have become a ‘TikTok brain’. Anything above 15-60 seconds goes over our heads. Ever since then, we have only a minute to impress and convince a client. This is where the ‘3-3-3 marketing rule’ comes in. In marketing, ‘3’ comes as 3-3-3, meaning 3 messages, 3 audience segments, and 3 marketing channels.
As an experienced Digital Marketing Agency in Kerala, we use these marketing points to get a client in minutes. Want to know how? Continue reading.
What Is the 3-3-3 Rule in Marketing?
This rule is about marketing your product or service in 3 core messages to your main 3 target audience groups, on 3 social platforms.
The principle is based on:
1. How users consume information
2. How people easily remember the simple ideas
3. How they react better to accurate and goal-oriented communication
4. How it reduces clutter and sharpens the marketing strategy
The three components are 3 core messages, 3 audience segments, and 3 marketing channels.
Messages should be about what your brand is, how easy the product/service is, and what its USP (Unique Selling Point) is. Audience segments are the target audience groups you aim for. Messages should be targeted at the three most relevant groups.
Marketing channels are the platforms you send your messages to the target audience. The main ones are often YouTube, Instagram, and Facebook.
Why the 3-3-3 Rule Matters in Modern Marketing?
3-3-3 Marketing Rule mainly matters due to the very limited attention span. Along with that, fast-scrolling behavior, clear communication, reduced confusion, and improved engagement are how it has its place in marketing.
As mentioned earlier, audiences with their ‘TikTok brain’ have only an attention span of seconds. It is important how brands utilize these seconds to make an impact on the target audience.
Fast scrollingdoes not mean scrolling randomly without consuming the content. It means consuming the main point in seconds. So, make sure your content is clutter-free, less confusing, attractive, and to the point.
Clear communication is the key factor of the rule. How clear is your message in that span of seconds is the essence of the strategy. You must deliver your three core messages to the point in a catchy manner.
Reducing confusion and increasing engagementare the two results of this rule. When the content is delivered in a clean, simple, and attractive manner, there is no room for confusion, which keeps people hooked in turn and increases engagement.
The First ‘3’: 3 Core Messages
The core includes what the brand is, its unique selling points, and how it benefits your target audience. Describing these to the point appealingly grabs the audience’s attention and creates a lasting impression.
An ideal reel time duration is 7 to 15 seconds. What you deliver in the first few seconds of this time duration is crucial. This is when the audience decides whether to scroll or stay. Instant clarity and attention-grabbing content are the first steps of the conversion process.
The headlines, designs, and visuals used for these should be fascinating enough to create curiosity in the viewer’s mind. It is not only applicable to reels. This method can be used for writing content for website homepages, ads, and social media posts.
The Second ‘3’: 3 Audience Segments
While planning your brand marketing strategy, you might feel the need to expand your target audience for more views. Even though this sounds like a potential plan, it does not have to work out. The best way is to keep it short and simple. The more you shorten the segment, the clearer and more relevant your content becomes.
When you aim only for the three right target groups, your campaign will perform better. The engagement and conversions will increase with low ad spend wastage. All of this happens because your message is received only by the right people, the target groups that are your potential clients.
Keeping your existing target audience as one of the three main audience segments is a smart move. These give the clients a sense of familiarity and connection. Since they remain loyal to your brand, you can expect more conversions. It also keeps your brand-client communication alive.
The Third ‘3’: 3 Marketing Channels
Marketing channels are platforms for publishing content. With over a hundred marketing channels available, using the right three helps you deliver your message to the right audience.
Some of the main ones are Google Search Ads, Instagram, Facebook, email marketing, websites, SEO, and display ads. When your content is seen on three familiar platforms, the audience will feel a sense of familiarity, which increases their curiosity to know more about your brand.
Seeing your content on more than three platforms can irritate or overwhelm users. So, keeping it short is a safe move.
Benefits of Using the 3-3-3 Rule in Marketing
Easier content creation, better clarity, higher engagement, improved conversions, and strong brand recall are the advantages of using the 3-3-3 marketing strategy.
When your content is short, your content creation becomes easier. You can make it crisp, catchy, and tailor it perfectly for your audience, which increases clarity. If the audience finds it relatable, they will stay and browse the page; this creates higher engagement. When the viewer finds a product or service of their choice, they will purchase it, which improves conversions. Sending your content to your existing clients is a reminder that your brand is alive, which is a strong brand recall.
Conclusion
In a single line, 3 messages, 3 target audience groups, and 3 social platforms is what the 3-3-3 Marketing Rule is. These days, marketing campaigns work out when you keep your marketing plan short and simple. The more understandable and relatable it becomes, the more engagement and conversions take place.
If you feel your campaigns are not working even after the meticulous planning, execution, and boosting, then it is time you try out this marketing strategy.
We, Dinero, are a Digital Marketing Company in Kochi that utilizes various marketing strategies for successful campaigns. In need of more visibility or reach? Let’s connect.
Alan Susan Saji
Our Content Writer, Alan, focuses on creating content that engages and inspires the audience. With over two years of experience in delivering high-quality content for blogs, articles, ad copies, and case studies, she ensures that every project is versatile, informative and creative.
