Covid-19 has forced a lot more people, of every age, to go online for various reasons. Reading news online is one of them. Many consider press releases merely as a tool.
But press releases are used as branding and credibility tools. The press release has to be unbiased and completely on point to be effective. If it hits the mark, press releases do these:
• Initiates social signals, sharing, recommendations
• Organic website to traffic
• vast media coverage
Let’s have a look at a couple of things that we should be aware of while issuing press releases.
1. Know the Press Release Format
Press releases follow a format that includes six requisite AP style guide steps for a newsworthy release. They are:
• A clear objective
• The five Ws (who, when, what, where, why)
• Spacing between words and para
• Proper grammar and style
• Showing names and titles
It would be better to hand over your story to professional press release services that are capable of creating one in the prescribed format.
2. Be Clear About Your Audience
It is crucial to know about the audience that you aim to present your press release. For example, each age group requires a different set of terms and usage of what they like to get traction.
3. Use of Targeting in Press Releases
Proper targeting will ensure huge traffic to your website. When press releases are out on distribution, they target audiences you specify. Make sure to research every industry that your products or services cater to before PR-distribution.
4. Have a Good Editing Process
A press release has to be accurate with proper grammar. The editor at press release distribution services are stringent and will not allow content that is ill-structured. They will make minor changes in the content, but will not fix the whole document. If badly composed, it could get rejected.
5. An Elevator Pitch that Rocks
Nowadays, press releases are more about branding, just like SEO that has shifted from getting backlinks to branding and engaging content. A true elevator pitch should have an understanding of the market, knowledge of brands, products, and services, an understanding of the competitors, and what makes you different from them. Always ensure that your PR titles are creative, punchier, and engaging.
6. Gain Credibility with Cross-Promotion
Cost, control, and credibility are three rules that should be followed. Find a cross-promotion partner with people you do business with. It is easier to promote a dual effort that will increase your credibility and will help you to split the cost of the distribution.
7. Utilize Quality Distribution Channels
Good distribution charges good money. They do charge you for the word count and the photos, videos, social media signals, etc. Each press release distribution provides a wide range of options for press releases.
The more elements you add to your press release will ensure more coverage and marketing. The addition of SEO features along with do-follow hyperlinks will help you achieve high PR backlinks. Building a good brand reputation requires special skills and experience. Call our PR experts to understand better how we can help improve your brand.