How to Optimise Property Listings for Higher Google Rankings
Property owners looking for tenants for a new place, here’s a question for you. How easily do you find tenants? Even after publishing a notice in a newspaper and on social media, if it is still hard, then there is an issue.
Visibility. This is the issue. Being strongly visible on Google is essential. Google is the new hub for space-hunting. How to be one of the top results? By property listing optimisation.
Optimised property listings are structured real estate listings. These work like detailed advertisements that attract views, inquiries, and conversions. They bring in the right audience by matching the features, locations, and value of both parties. Why do you need higher Google rankings? How to optimise property listings? How do they get you the necessary conversions?
As a reputed real estate digital marketing company in Kerala, we have answers that can solve your visibility and conversion issues. To know them, keep reading.
Why Google Ranking Matters for Property Listings
They matter for five reasons.
Any search starts on Google. Be it educational, health, or entertainment, any kind of research starts in Google. People needing homes or spaces will enter searches like ‘2 BHK rooms near me/Kadavanthra’. It is important to be one of the top results when searching with this keyword.
Higher visibility means higher clicks. While searching, users often check the results on the first page. When your listings come in on the first page, your visibility and clicks will increase.
More clicks = more quality leads.When visibility increases, users will check out your sites. This increases your quality leads.
This is a highly competitive niche.Real estate keywords face high competition. If you want your list highlighted, you need to use strong property-related keywords.
Top ranks make your property listing more trustworthy. If your site makes it to the top page with the highest rankings, then your site will be seen as reliable and credible.
Seven strategies can help you with your property listing optimisation.
1. Use the Right Keywords
Keywords are important. Users search for properties using location-based, property type, price range, and amenity-based keywords. City, area, landmark, apartment, villa, parking, pool, sea view, and metro access are some common keywords. Therefore, your listing content should have these keywords.
Now, the keywords mentioned above aren’t the only ones. You should keep researching for more. Google Search, Google Keyword Planner, and AnswerThePublic are some effective tools for keyword research.
Keywords shouldn’t be only in the content. They should be included in the title. Titles are seen on the pages as search results. Your keywords should be placed in the title so that your listing appears at the top when searched, increasing clicks and quality leads.
Just like titles, descriptions are also important. But do not stuff or place them awkwardly. Use them naturally to improve search visibility and clicks. Short and clear descriptions are necessary under each image. They will help search engines and users understand what the image is.
The keywords you use are important. It should be realistic enough. Some common examples are ‘2BHK apartment in Kochi’, ‘villa for sale in Dubai’, ‘luxury flat near metro’, and ‘affordable homes in UAE’.
2. Write Clear and Detailed Descriptions
Content matters. What’s in the list, the highlighted and emphasised points, and the readability matter to Google. Some tips are:
Providing helpful content-Details given should be clear, informative, and relevant. Search engines verify these points to ensure that users understand the property.
Highlighting key property features- Size, layout, number of rooms, amenities, parking, and furnishing are key features users search for. So, give importance to these points.
Emphasising location benefits- Mentioning the surrounding landmarks helps a user choose the property. Schools, hospitals, transport links, shopping areas, and supermarkets make up the place more valuable.
Showcasing Unique Selling Points (USPs) – USPs such as sea views, smart-home features, premium finishes, or exclusive community facilities attract users.
Improving readability- Do not write the descriptions and details in lengthy paragraphs. Go for bullet points and short paragraphs. It increases readability, especially on mobile phones.
Avoiding duplicate content- Common and similar search results have high chances of appearing on the first page. These can reduce your chances of being at the top of the page with high rankings. To avoid that, you need to avoid duplicate content. Uniquely write your description. This avoids SEO issues and improves your ranking in search results.
3. Add High-Quality Images & Videos
Just like fashion, food, and travel, real estate also needs high-quality images and videos to increase conversions. Descriptions won’t alone do the trick. High-quality images attract users to click on your site and check out the content, which increases engagement.
Engagements decrease bounce rates. This indicates to the search engines that your listings are valuable and trustworthy. The clear and professional shots help users understand and choose the property.
Some tips you could use are using original, high-resolution images, compressing images, and adding ALT text with relevant keywords.
4. Improve Page Speed
Your site needs to work fast but not furious. Users do not stay on websites that take time to load. It reduces engagement and ranking. Search engines like Google do not prioritise slow websites that lack engagement and have low bounce rates.
Compress images- This helps your site work faster. The larger the images, the slower the site.
Enable caching- Caching is basically temporarily storing website data to load faster each time a user visits the site. Copies of images, pages, and files are saved to quickly open the website for repeat visitors. This speeds up the loading time, improves user experience, reduces server load, and improves Google rankings.
Use a simple and clean layout- If you use heavy designs, they can slow down your websites. So, go simple and go fast.
Test with free tools- Tools like Google PageSpeed Insights can analyse your site speed and give actionable suggestions for better performance.
5. Use Schema Mark-up for Real Estate
A schema markup is a type of structured data added to a website’s code. It helps the search engine understand a page’s content. In this case, a schema markup will help Google understand your property listings.
Schema markup tells Google what your content is, whether it is property for sale or rent.
The advantages of using schema markup are highlighting extra details, higher visibility, and better click-through rates (CTRs).
Always make sure to add important information such as property price, location, property type, availability status, and high-quality images.
6. Add Local SEO Elements
It is important to be location-specific. Location-based keywords, Google maps, neighbourhood-specific phrases, and a Google Business Profile account are the local SEO elements.
In your property titles and descriptions, include city, area, and locality names. This will rank your site higher when users search for keywords like 2BHK apartment in Downtown Dubai.
Adding a Google Maps location to your property listing makes it easier for people to find the building and gives it a trustworthy look. It improves user experience and local search visibility. Along with the location, mention the nearby landmarks, communities, or popular areas that have the potential to attract buyers.
A Google Business Profile can increase the visibility of your property listings. Creating and optimising it helps local buyers discover it, improving your conversions and rankings.
7. Encourage Reviews & Engagement
Reviews are proof found online. They aren’t supposed to be taken lightly. Customer reviews replied by the person who provided the service/product have a positive level of trust and credibility.
The first thing users check for about any e-commerce website is reviews. Fresh reviews and active engagement improve your visibility in local and organic search results. The more organic positive reviews they see, the more potential you have to get them as your clients.
After closing each deal, ask your client to leave a review about their entire experience. This helps you work more effectively, and if it’s positive, it will boost your online presence.
The likes, reviews, comments, and engagement you see in the review section are not just made for you or the users. They are also designed to show Google how live, relevant, and valuable your business is.
The higher the engagement and reviews. The higher the clicks and enquiries.
Conclusion
These days, with Google being an online encyclopedia, it is vital to get your website to the top of the page. If you are still stuck on Google’s second or third page, it is high time you start going for effective real estate SEO tips.
Dinero, a Digital Marketing Agency in Kerala, with profound experience in ranking websites by providing the right SEO services, can take your website all the way to the top and make it highly ranked. Let’s talk to get your property listings the best visibility.
Alan Susan Saji
Our Content Writer, Alan, focuses on creating content that engages and inspires the audience. With over two years of experience in delivering high-quality content for blogs, articles, ad copies, and case studies, she ensures that every project is versatile, informative and creative.
