There’s a lot that has been said about the ever-so-confusing, complex and constantly evolving Instagram algorithms. Given the amount of content on the platform available for free, selecting which posts to feature is based on a number of factors. Business accounts on Instagram reward innovation- more views are rewarded when brands make newer content in different formats and improve connections.
Instagram has a bunch of different formats you could create content on. Posts, stories, reels, Instagram Live, IGTV, Guides and Instagram Shop are a few available at the moment- and the list is only subject to increase.
Let’s delve into a few things that you could do to take your Instagram marketing to the next level and reach a wider audience.
Geotagging posts & stories
While updating your business location onto your page is important, another thing you can do to target people specific to your location is geotagging your posts and stories. This allows local users and businesses to connect with you improving connections and your reach.
Instagram Insights are a goldmine of information to explore. Marketers must dedicate a good percentage of their time to research the insights and outline a trial and error process for posting. Find a formula regarding frequency and timing to post- and be flexible with it when it no longer gives the results you want.
Encourage User Generated Content & create shareable content on your page
User Generated Content (UGC) increases trust in your brand while also piggybacking on the followers of those users. Push this a step further by hosting a few Instagram giveaways and/or having people tag you with a unique hashtag.
In terms of shareable content, think of innovative memes, story templates to fill out and puzzles.
Experiment with all formats
Businesses usually prefer playing it safe and stick to one route of marketing. It’s even possible that as a marketer you may be comfortable with one specific format of Instagram content. However, on this specific social media platform, trying out the different formats through the complete range will create a larger impact. Followers could come in from any one of the many formats, so try them all out.
Even when it comes to stories, also create Highlights to have them on your page longer to leave a lasting impact.
Open up to Reshares, Branded Content and Remixing Reels
Allow viewers to reshare Stories from your page to increase your reach and generate more interest surrounding your business/brand. With Instagram’s branded content tags, you can reveal brand sponsorships and partnerships- and end up getting a shoutout too. With Instagram’s newest favourite Reels, enable the remix option so that users and other businesses can react and respond to your reels.
Business accounts on Instagram reward innovation- more views are rewarded when brands make newer content in different formats and improve connections. Think new to get bigger on Instagram!