With over 2.85 billion active users, Facebook is the largest social media platform to exist, making it a top priority on every content marketer’s cheatsheet. With a blend of text, photo, video and reels formats coexisting within the realm of Facebook, the marketing potential is limitless.
The sheer number of users means that however niche your field is, a target audience certainly exists on Facebook. However, in such a large space, it’s easy to get lost, so standing out from the crowd and driving the message home must be a priority.
Here are a few Facebook ad hacks to make the most of advertising on the platform:
Watch the competition
Keep your friends close and your enemies closer. On similar lines, keep a close eye on what your competition is doing. Facebook’s ‘page transparency’ tab allows you to do just that and look at the ads they’re running. Observe their CTAs, content and the marketing material they use to get a better insight into the industry style.
Content as part of sales and marketing funnel
Facebook ads are not cheap. In order to ensure high quality leads without spending an exorbitant amount of money, weave it into the sales and marketing funnel. Target customers’ needs, promote to those identified customers, retarget them to capture contact details and close them as customers shortly after by making them an offer they can’t refuse!
This just narrows down the prospects to potential clients who have a specific interest in your product/service and is a cheaper marketing tactic ensuring a higher conversion rate.
In addition to the above point, retarget users who have engaged with your content in the past, thereby expressing an interest in what your ad is pitching. With adequate data and tweaking and tailoring the ads a little more to the user, you’re assured of a higher rate of conversion.
Remove converted customers in upcoming ads
On the other end of the spectrum of retargeting is knowing who to remove from ads and avoiding an unnecessary spend of budget. For those clients who have already been converted, avoid displaying ads since the job is done.
Facebook ads lie at the heart of marketing on this platform- being the paid option, you can reach out to your desired crowd to drive sales. Getting an ad campaign up and running on Facebook can be tricky but is very effective when done right. A thought-out and well-crafted Facebook ad with a correctly defined target audience can make all the difference.