How to create a facebook business page?

In this new era of digital world, the scope of online marketing is huge, and social media has become one of the major factors behind this success. From sharing your lame thoughts to social revolutions, social media is no more an arena of time pass. Facebook, which has more than one billion daily users is a big platform for this successful online business and marketing.

Okay, so knowing all these facts you’re here to be a part of this success. Right now you are in a situation where you think you need a facebook page for your business; well, you wouldn’t be here reading this otherwise. So let’s get started.

It’s easy and only takes 8 simple steps to get this done.

Step 1: Sign Up

  • For this first, you have to login facebook.com and click “create page” in the top right-hand corner.
  • Once you click “create page” you’ll be asked to choose the type of business page you’re planning to make. There are many options such as Business or brand, Company or organization, product or brand, artist brand or public figure etc. You’re advised to opt for business or brand if you are product or service.
  • Click business or brand and get started. Next, you must add a name to your page. After adding name and subcategory click “continue” to next step.

   

Step 2: Add pictures

Next, you’ll have to upload a profile picture and cover image for the facebook page.

  • It is very important to choose an eye-catching profile picture for the page as it can create a good impression on your customers from the very beginning itself.
  • The same tip goes with the cover image too. Keep in mind that the profile image you upload, accompanies your business name in search results and when you interact with users, and also appears on the top left of your Facebook Page.
  • If you’re a big brand, using your logo is probably a safe way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, maybe a well-shot image of your signature offering is what will allow a potential follower or customer to make the connection immediately.
  • On your facebook page your profile image appears to be in square shape, but in your post and ads profile image appears in a circle shape, hence do not put any important pieces of information such as logo or URL etc in the corner of your image.
  • An idea profile photo size is 360 x 360 pixels, but the Facebook profile picture must be at least 180 x 180 pixels
  • Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile.
  • Once profile and cover is set, click upload.

Step 3: Explore your new page

Yaaas..! So here is your business Facebook page alive. But wait, before you run to post things, there are few more stuff you have to be aware of. Your Facebook page has got many features, try out all the features and make the best use of it. We will show you a few features and how does it work.

Step 4: Add a short description

So this is the place where you should tell the people what your business or product is all about.

Add a short description of your product, be brief and don’t elaborate stuff, it should just be a couple of sentences with a maximum of 155 characters.

Step 5: Create your username

Your username also called your vanity URL, is how you’ll tell people where to find you on Facebook.

  • Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
  • Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on facebook and facebook messenger.
  • Click OK to continue filling in your Facebook for business Page details.
  • Keep in mind that at 1st your page username will be visible to the public in some random numbers, and once when you cross 25 followers in your facebook page you can customize the username as you wish.

Step 6: About your page

It’s obvious to keep stuff for later, in an eager to update post live on your facebook page, you wouldn’t bother to skip filling detailed information. But you must understand that it is very important to fill all the detailed information about your product or services on the page for a better knowledge about the same for the customers. As Facebook is often the very first place a customer goes to get information about you, hence having it all there is extremely important.

  • To get started, click About in the left-hand menu of your Facebook page. From this screen, you can add or edit your specific business details, like your start date, contact information, and other social accounts.
  • Depending on your type of business, you may be able to add specific details like a menu or information about your price range etc. This is also the screen where you can add a longer description of your business.
  • Click “Add story” on the right side of the Page to provide a detailed description of what your business offers customers and why they should like or follow your page. There is no text limit for this description.

When you are finished click save changes.

Step 7: Create your first post

Before you start inviting people to like the facebook page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.

You could also create a more specific type of post, like an event or product offer—just click through the tabs at the top of the status box to bring up all the options.

Make sure whatever you post on your feed should spread an informative message and value to your potential customers which helps to get good lead and traffic to your business.

Step 8: Start socializing

Now your facebook business page is ready for socializing. Invite family and friends to like the Page. Use your other channels, like your website and Twitter, to promote it.

  • Add “follow us” logos on your promotional materials and/or email signature. If you’re comfortable with it, you can even ask your customers to review you on Facebook, too.

 

WHAT ARE THE DIGITAL MARKETING STRATEGIES FOR 2019?

2018 has seen many advancements to the digital marketing world, and technology is showing no signs of slowing down in 2019. The digital landscape is progressing at a rapid pace — and businesses need to stay on top of these latest trends and strategies to find success in 2019.

Major four digital marketing strategies are:

  1. Voice Search
  2. Chat Bots
  3. Live Video Content
  4. Mobile Marketing

VOICE SEARCH

Advances in smart speakers and voice listening dialog systems are evolving the way we optimize search results. Products like Alexa, Cortana, and other search engine voice recognition options are changing the SEO landscape, so businesses need to focus optimization efforts towards voice queries.

When someone searches for something, the search engine brings up the most relevant link, some of which are paid for ads. If you have killer SEO, you can get your site closer to the top.

How are voice search results different from text search?

  • The amount of words in the search query and word usage: text searches average 1-3 words per search, voice queries average 7+ words. Businesses will have to adjust keyword usage in both paid and organic search as a result.
  • When people voice search, they usually do so in the form of a question: “Where is the closest ATM?” “What is the best pizza restaurant in Kochi?” It will be important to phrase your keywords in the form of questions for content in 2019 in order to rank for voice searches.

Google is the most commonly used search engine, whereas it is found that voice search systems prefer using Bing as their search engine, which is probably going to be a challenge for SEO, as businesses will have to focus more on optimizing for both Google and Bing’s algorithms.

It is predicted that in 2020, 50% of search will be voice — so it’s important to start focusing on voice in 2019 to stay ahead of the game.

CHATBOTS

Chatbots are evolving the customer service industry — bots can now answer simple customer inquiries with efficient response time and 24/7 accessibility. By 2020 85% of customer interactions are predicted to be dealt with by chatbots. It has become apparent that chatbots are a great way for companies to cut customer service labor costs. What is not as apparent however, is the Artificial Intelligence’s ability to collect data on your website visitors, generate leads, or collect consumer insights on your product or services. Chatbots can also help with SEO, as they cause users to spend more time on your site to chat and use them as a guide to navigate your website and products. Chatbots are improving in functionality at a rapid rate and will play a big role in digital marketing strategies in 2019.

LIVE VIDEO CONTENT

Social media live video sharing has been growing in popularity throughout 2018 and shows no signs of stopping its growth in 2019. Current research indicates that 80% of viewers prefer viewing live video streams to reading a blog, and 82% prefer live video to a social media post. Live video streaming increases engagement and has a longer average view time than standard video.

Live video provides the opportunity to communicate and engage with your audience in real time and offers new opportunities to preview and promote live events, answer questions in real time to a large engaged audience, and serve as a revenue-generating platform for live content that viewers are willing to pay to watch. Live video streaming is definitely something to add to your marketing strategy in 2019.

MOBILE MARKETING

And the last one is a no-brainer. Here are a list few facts about mobile marketing that you would have already heard.

  • More than 1.2 billion people worldwide use mobile
  • Users spend an average of 2.8 hours on mobile daily compared to 2.4 hours on desktop
  • 80% of social media time is spent on mobile
  • 88% of users who search for a local business on mobile visit it within 24 hours
  • 89% of mobile usage is spent on apps

The first statistic alone emphasizes the importance of mobile advertising. With so many people using mobile and having access to the internet almost anywhere they go, the importance of mobile marketing is evident. That’s why firms are putting such an emphasis on their mobile marketing campaigns and that’s why digital marketers should be adopting a mobile marketing strategy for their brand too.

 

 

How to Set Up a Perfect PPC Campaign?

Have you ever come across compelling ads much similar to your recent searches popping up when you browse through? This is a part of one powerful PPC campaign. The framework of PPC is simple and logical. A plain definition is that an advertiser pays money for each click made on their ads on several websites. This is a win-win game. The advertiser drives in traffic to his website and the ads placing platforms earn through each click made.  Search engine advertising or commonly known as Google ads is one of the most common methods of PPC.

With a little hard work topped with tactics, you can reap success from PPC Campaigns easily. First, learn about the key areas you need to focus on. Analyzing the structure of an ongoing PPC campaign similar to your genre can help you understand the basics. This will help you to get a head start and lucid perspective on things. Keywords are the key to success in any form of digital marketing. Customers can come from all walks of life and each one will have different searching habits. You need to keep this in mind while selecting keywords for your ads. Be sure you target the phrases that your potential customers will search.  If you identify them right, half of your work is done.

There are many online websites and applications that can help you identify prominent keywords and phrases. Keep it simple but catchy. A customer should feel an urge to click your ad which will drive in intended traffic.

In PPC, every single click is valuable and necessary. You have to draw their attention towards and beyond the advertisement. Better and creative marketing will help you achieve this easily. Organise your keyword and make up a strategic approach which will help you achieve your goals faster.

Negative keywords are yet another term that you should keep underlined before moving forward. Any keyword that may attract a wrong audience or showcase your ads in the wrong space should be avoided. Else this will affect the efficiency of your campaign adversely. List down all such possibilities and mark them as negative keywords. They will help you to omit unusual and counterproductive websites.

Regularly examine and analyze how different ads perform in different circumstances. Withdraw poorly performing ads and identify the reason. A single ad campaign can be used in different platforms such as mobile games, apps, and PC applications. Analyze all these data on a single platform to get a comprehensive understanding of your PPC campaign. A thorough analysis alone can help you with budget allocation, strategy alteration, geo-targeting, and much more.