In this new era of digital world, the scope of online marketing is huge, and social media has become one of the major factors behind this success. From sharing your lame thoughts to social revolutions, social media is no more an arena of time pass. Facebook, which has more than one billion daily users is a big platform for this successful online business and marketing.
Okay, so knowing all these facts you’re here to be a part of this success. Right now you are in a situation where you think you need a facebook page for your business; well, you wouldn’t be here reading this otherwise. So let’s get started.
It’s easy and only takes 8 simple steps to get this done.
Step 1: Sign Up
- For this first, you have to login facebook.com and click “create page” in the top right-hand corner.
- Once you click “create page” you’ll be asked to choose the type of business page you’re planning to make. There are many options such as Business or brand, Company or organization, product or brand, artist brand or public figure etc. You’re advised to opt for business or brand if you are product or service.
- Click business or brand and get started. Next, you must add a name to your page. After adding name and subcategory click “continue” to next step.
Step 2: Add pictures
Next, you’ll have to upload a profile picture and cover image for the facebook page.
- It is very important to choose an eye-catching profile picture for the page as it can create a good impression on your customers from the very beginning itself.
- The same tip goes with the cover image too. Keep in mind that the profile image you upload, accompanies your business name in search results and when you interact with users, and also appears on the top left of your Facebook Page.
- If you’re a big brand, using your logo is probably a safe way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, maybe a well-shot image of your signature offering is what will allow a potential follower or customer to make the connection immediately.
- On your facebook page your profile image appears to be in square shape, but in your post and ads profile image appears in a circle shape, hence do not put any important pieces of information such as logo or URL etc in the corner of your image.
- An idea profile photo size is 360 x 360 pixels, but the Facebook profile picture must be at least 180 x 180 pixels
- Optimize your cover photo for the right dimensions: 851 pixels wide and 315 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile.
- Once profile and cover is set, click upload.
Step 3: Explore your new page
Yaaas..! So here is your business Facebook page alive. But wait, before you run to post things, there are few more stuff you have to be aware of. Your Facebook page has got many features, try out all the features and make the best use of it. We will show you a few features and how does it work.
Step 4: Add a short description
So this is the place where you should tell the people what your business or product is all about.
Add a short description of your product, be brief and don’t elaborate stuff, it should just be a couple of sentences with a maximum of 155 characters.
Step 5: Create your username
Your username also called your vanity URL, is how you’ll tell people where to find you on Facebook.
- Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
- Click Create Username when you’re done. A box will pop up showing you the links people can use to connect with your business on facebook and facebook messenger.
- Click OK to continue filling in your Facebook for business Page details.
- Keep in mind that at 1st your page username will be visible to the public in some random numbers, and once when you cross 25 followers in your facebook page you can customize the username as you wish.
Step 6: About your page
It’s obvious to keep stuff for later, in an eager to update post live on your facebook page, you wouldn’t bother to skip filling detailed information. But you must understand that it is very important to fill all the detailed information about your product or services on the page for a better knowledge about the same for the customers. As Facebook is often the very first place a customer goes to get information about you, hence having it all there is extremely important.
- To get started, click About in the left-hand menu of your Facebook page. From this screen, you can add or edit your specific business details, like your start date, contact information, and other social accounts.
- Depending on your type of business, you may be able to add specific details like a menu or information about your price range etc. This is also the screen where you can add a longer description of your business.
- Click “Add story” on the right side of the Page to provide a detailed description of what your business offers customers and why they should like or follow your page. There is no text limit for this description.
When you are finished click save changes.
Step 7: Create your first post
Before you start inviting people to like the facebook page for your business, you’ll want to make sure you share some valuable content. You can create some of your own posts, or share relevant content from thought leaders in your industry.
You could also create a more specific type of post, like an event or product offer—just click through the tabs at the top of the status box to bring up all the options.
Make sure whatever you post on your feed should spread an informative message and value to your potential customers which helps to get good lead and traffic to your business.
Step 8: Start socializing
Now your facebook business page is ready for socializing. Invite family and friends to like the Page. Use your other channels, like your website and Twitter, to promote it.
- Add “follow us” logos on your promotional materials and/or email signature. If you’re comfortable with it, you can even ask your customers to review you on Facebook, too.